Five Upselling Techniques to Increase Your Website Sales

Anyone who has ordered fast food at a drive-thru window has been exposed to upselling and cross-selling: “Would you like fries with that?” and “Would you like to make that a value meal?” It’s a slightly different process for online marketing, but the intent is the same: Get customers who are already engaged in the

Cloud computing

IaaS vs. PaaS vs. SaaS: What’s It All Mean?

When talking about the cloud, it’s easy to be overwhelmed by the proliferation of acronyms. Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) are three you’ll likely see the most; according to recent analyst reports, all are growing at a rapid clip as cloud adoption rises. Gartner estimates


Three Tips on Addressing the Heartbleed Bug

The HTTPS lock icon we’re all used to trusting in our browsers hasn’t been as trustworthy as we’d like to believe. Ever since the good folks at Codenomicon and Google have publicized the OpenSSL implementation bug known colloquially as Heartbleed, two questions have come to the forefront for each Internet user: What sites have been


How to Get Nine Easy Backlinks from Social Media Profiles

Link-building is one of the most important activities you can do to maximize search engine optimization (SEO) for your website; it’s also one of the most daunting. Luckily, there are dozens of sites you’re likely already familiar with that can get you started. These sites provide dofollow links – also called backlinks – which incorporate