How To for SMBs


Seven Tips for Making Online Referral Programs Work

John needs a way to send out his new customer newsletter and is looking for recommendations. In the past, he might have read online reviews to learn about companies’ reputations. Now, John has another great resource right at his fingertips: his network of friends, family and colleagues on social media. He posts his query and

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IMAP a Perfect Fit for Mobile Users

If you’re like most people, you probably check your email from several different devices, including your work computer, home computer and tablet or smartphone. When you do this, you’re taking advantage of Internet Message Access Protocol (IMAP), which stores incoming and outgoing email messages on a server, ensuring that what you see is the same


Five Upselling Techniques to Increase Your Website Sales

Anyone who has ordered fast food at a drive-thru window has been exposed to upselling and cross-selling: “Would you like fries with that?” and “Would you like to make that a value meal?” It’s a slightly different process for online marketing, but the intent is the same: Get customers who are already engaged in the


How to Get Nine Easy Backlinks from Social Media Profiles

Link-building is one of the most important activities you can do to maximize search engine optimization (SEO) for your website; it’s also one of the most daunting. Luckily, there are dozens of sites you’re likely already familiar with that can get you started. These sites provide dofollow links – also called backlinks – which incorporate