How To for SMBs


Five Upselling Techniques to Increase Your Website Sales

Anyone who has ordered fast food at a drive-thru window has been exposed to upselling and cross-selling: “Would you like fries with that?” and “Would you like to make that a value meal?” It’s a slightly different process for online marketing, but the intent is the same: Get customers who are already engaged in the


How to Get Nine Easy Backlinks from Social Media Profiles

Link-building is one of the most important activities you can do to maximize search engine optimization (SEO) for your website; it’s also one of the most daunting. Luckily, there are dozens of sites you’re likely already familiar with that can get you started. These sites provide dofollow links – also called backlinks – which incorporate


Three Tips to Build Conversion Rates and ROI from Email Marketing Campaigns

When measuring the effectiveness of your email marketing campaign, the true test of success is whether your recipients heed your call to action, providing a chance at revenue. So are low-single digit numbers really the best you can do? Or can you set the bar higher? The answer is: It depends. Like email open rates,


The Importance of HIPAA Compliance

Since the passage of the Health Insurance Portability and Accountability Act (HIPAA) in 1996, businesses that deal with medical records have been placed under increased scrutiny, which was only enhanced by the addition of the Health Information Technology for Economic and Clinical Health Act (HITECH) in 2009. Businesses found in violation of HIPAA could be