| Percentage of participants surveyed familiar with
blogs: |
| 63.1% |
Have ever heard of blogs |
| 36.9% |
Have never heard of blogs before reading
given definition |
| 29.7% |
Have visited blogs |
|
| What type of blogs have participants visited in the past 6 months? |
| 31.7% |
Political |
| 28.3% |
News/Current Events |
| 21.4% |
Family/Friends |
| 20.2% |
Entertainment (celebrities, movies, music,
TV, etc.) |
| 15.9% |
Hobbies |
| 15.3% |
Technology |
| 15.0% |
Sports |
| 12.6% |
Health-related |
| 8.0% |
Computer games |
| 7.9% |
Religious |
| 7.4% |
Travel |
| 6.5% |
Career-related |
| 5.9% |
Education |
| 5.4% |
Finance/Investments |
| 5.4% |
Other |
| 7.4% |
Have not visited any blogs in the past 6
months |
|
| Percentage of participants who find the information in blogs equally
or more credible than the following sources: |
| 44.8% |
Television commercials |
| 44.7% |
Internet advertising |
| 41.2% |
Other radio programs |
| 40.7% |
Radio commercials |
| 38.7% |
Print ads in newspapers or magazines |
| 37.9% |
Other television programs |
| 36.1% |
Television or radio Internet sites |
| 34.8% |
Newspaper or magazine Internet sites |
| 30.8% |
Television news |
| 30.2% |
Magazine articles |
| 28.6% |
Radio news |
| 28.0% |
Newspaper articles |
|
| Percentage of participants who find the information in blogs less
credible than the following sources: |
| 39.4% |
Newspaper |
| 37.5% |
Television news |
| 37.1% |
Radio news |
| 36.0% |
Magazine articles |
| 31.5% |
Newspaper or magazine Internet sites |
| 29.5% |
Television or radio Internet sites |
| 25.4% |
Print ads in newspapers or magazines |
| 25.2% |
Other radio programs |
| 25.0% |
Other television programs |
| 21.3% |
Radio commercials |
| 19.2% |
Television commercials |
| 18.2% |
Internet advertising |
|
| Percentage of participants who don’t know/have no opinion
if blogs are more, equally or less credible than the following sources: |
| 38.5% |
Other radio programs |
| 38.0% |
Radio commercials |
| 37.2% |
Internet advertising |
| 37.1% |
Other television programs |
| 36.0% |
Television commercials |
| 35.9% |
Print ads in newspapers or magazines |
| 34.4% |
Television or radio Internet sites |
| 34.3% |
Radio news |
| 33.8% |
Magazine articles |
| 33.8% |
Newspaper or magazine Internet sites |
| 32.6% |
Newspaper |
| 31.7% |
Television news |
|
| Have the participants ever referred to blogs to look for information
about products or services they were considering buying? |
| 69.0% |
No |
| 23.2% |
Yes |
| 7.8% |
Can't Remember |
|
| Out of the participants who have referred to blogs to look for information
about products or services being considered for a purchase, to what
extent do blogs help them make their buying decision? |
| 93.7% |
Helpful |
| 6.3% |
Not Helpful |
|
| To what extent do participants agree or disagree with the following
statements: “Bloggers should be allowed to publish proprietary
(legally protected) information about a company’s products or
services.” |
| 60.6% |
Disagree |
| 23.8% |
Neither Agree or Disagree |
| 15.6% |
Agree |
|
| “Bloggers have the same First Amendment rights (freedom of
expression, protection of confidential sources) as traditional journalists
do.” |
| 51.7% |
Agree |
| 27.3% |
Neither Agree Nor Disagree |
| 21.0% |
Disagree |
|
| “Bloggers should be allowed to publish home addresses and
other personal information about public figures such as entertainment
celebrities, sports stars, etc.” |
| 72.0% |
Disagree |
| 19.6% |
Neither Agree Nor Disagree |
| 8.3% |
Agree |
|
| “Bloggers should be allowed to publish home addresses and
other personal information about elected or appointed government officials
such as judges, mayors, etc.” |
| 67.9% |
Disagree |
| 19.7% |
Neither Agree Nor Disagree |
| 12.4% |
Agree |
|
| “Bloggers should be allowed to publish home addresses and
other personal information about private citizens.” |
| 80.0% |
Disagree |
| 16.1% |
Neither Agree Nor Disagree |
| 3.9% |
Agree |
|
| “It’s acceptable for a company to fire an employee because
of something he/she posted on a blog.” |
| 43.4% |
Disagree |
| 31.6% |
Neither Agree Nor Disagree |
| 25.0% |
Agree |
|
| “It’s acceptable for a company to censor what appears
on its own blog.” |
| 58.1% |
Agree |
| 25.3% |
Neither Agree Nor Disagree |
| 16.6% |
Disagree |
|
| Unweighted percentage* of participants surveyed familiar
with blogs: |
| 63.5% |
Have ever heard of blogs |
| 35.5% |
Have never heard of blogs before reading
given definition |
| 28.7% |
Have visited blogs |
|
| "Bloggers have the same First Amendment rights (freedom
of expression, protection of confidential sources) as traditional
journalists do." |
| 50.8% |
Agree (unweighted) |
| 26.3% |
Neither Agree nor Disagree (unweighted) |
| 22.9% |
Disagree (unweighted) |
|
| Unweighted percentage* of participants who find the
information in blogs equally or more credible than the following sources: |
| 44.7% |
Television commercials |
| 44.0% |
Internet advertising |
| 41.2% |
Other radio programs |
| 41.2% |
Radio commercials |
| 39.8% |
Print ads in newspapers or magazines |
| 3.80% |
Other television programs |
| 36.0% |
Television or radio Internet sites |
| 34.9% |
Newspaper or magazine Internet sites |
| 31.3% |
Television news |
| 30.5% |
Magazine articles |
| 29.3% |
Radio news |
| 28.7% |
Newspaper articles |
* Please note that the further analysis conducted by Hostway utilized
unweighted data while results documented in the press release uses
weighted demographics from the same data set. The differences between
weighted and unweighted figures from this survey are typically less
than +/- 2%. |
| Participants who feel blogs are equally or more credible
than print articles such as newspapers or magazines: |
| 21% |
Heard of, but never visited a blog |
| 44% |
Have visited a blog |
|
| Participants who feel blogs are equally or more credible
than print or Internet-based advertisements: |
| 30% |
Heard of, but never visited a blog |
| 56% |
Have visited a blog |
|
| Participants who feel blogs are equally or more credible
than print articles such as newspapers or magazines: |
| 47% |
Strongly agreed with 1st Amendment Rights
for Bloggers |
| 15% |
Strongly disagreed with 1st Amendment Rights
for Bloggers |
|
| Participants who feel blogs are equally or more credible
than print or Internet-based advertisements: |
| 60% |
Strongly agreed with 1st Amendment Rights
for Bloggers |
| 27% |
Strongly disagreed with 1st Amendment Rights
for Bloggers |
Of the Participants with direct exposure to blogs (who also strongly
disagree with First Amendment rights for bloggers) the percent who
viewed blogs as equally or more credible than news or magazine articles:
32%
Of the participants who strongly disagree with First Amendment rights
for bloggers, and had heard of but never visited a blog, the percent
who viewed them as equally or more credible than news or magazine
articles: 12%
Of the Participants who strongly agree with First Amendment rights
for bloggers that have never visited a blog, the percent that still
feels blogs are less credible than print articles: 33%
Of the participants who strongly disagree with First Amendment rights
for bloggers, the percent that still feels they are equaly or more
credible than print articles in newspapers and magazines: 15% |
