Hostway: THE Hosting Company

Hostway Blog Survey: Top-Line Results
For more information contact Tina Janczura at tina.janczura@slackbarshinger.com or 312-970-5841


TNS-NFO Weighted Data Analysis


Percentage of participants surveyed familiar with blogs:
63.1% Have ever heard of blogs
36.9% Have never heard of blogs before reading given definition
29.7% Have visited blogs


What type of blogs have participants visited in the past 6 months?
31.7% Political
28.3% News/Current Events
21.4% Family/Friends
20.2% Entertainment (celebrities, movies, music, TV, etc.)
15.9% Hobbies
15.3% Technology
15.0% Sports
12.6% Health-related
8.0% Computer games
7.9% Religious
7.4% Travel
6.5% Career-related
5.9% Education
5.4% Finance/Investments
5.4% Other
7.4% Have not visited any blogs in the past 6 months


Percentage of participants who find the information in blogs equally or more credible than the following sources:
44.8% Television commercials
44.7% Internet advertising
41.2% Other radio programs
40.7% Radio commercials
38.7% Print ads in newspapers or magazines
37.9% Other television programs
36.1% Television or radio Internet sites
34.8% Newspaper or magazine Internet sites
30.8% Television news
30.2% Magazine articles
28.6% Radio news
28.0% Newspaper articles


Percentage of participants who find the information in blogs less credible than the following sources:
39.4% Newspaper
37.5% Television news
37.1% Radio news
36.0% Magazine articles
31.5% Newspaper or magazine Internet sites
29.5% Television or radio Internet sites
25.4% Print ads in newspapers or magazines
25.2% Other radio programs
25.0% Other television programs
21.3% Radio commercials
19.2% Television commercials
18.2% Internet advertising


Percentage of participants who don’t know/have no opinion if blogs are more, equally or less credible than the following sources:
38.5% Other radio programs
38.0% Radio commercials
37.2% Internet advertising
37.1% Other television programs
36.0% Television commercials
35.9% Print ads in newspapers or magazines
34.4% Television or radio Internet sites
34.3% Radio news
33.8% Magazine articles
33.8% Newspaper or magazine Internet sites
32.6% Newspaper
31.7% Television news


Have the participants ever referred to blogs to look for information about products or services they were considering buying?
69.0% No
23.2% Yes
7.8% Can't Remember


Out of the participants who have referred to blogs to look for information about products or services being considered for a purchase, to what extent do blogs help them make their buying decision?
93.7% Helpful
6.3% Not Helpful


To what extent do participants agree or disagree with the following statements: “Bloggers should be allowed to publish proprietary (legally protected) information about a company’s products or services.”
60.6% Disagree
23.8% Neither Agree or Disagree
15.6% Agree


“Bloggers have the same First Amendment rights (freedom of expression, protection of confidential sources) as traditional journalists do.”
51.7% Agree
27.3% Neither Agree Nor Disagree
21.0% Disagree


“Bloggers should be allowed to publish home addresses and other personal information about public figures such as entertainment celebrities, sports stars, etc.”
72.0% Disagree
19.6% Neither Agree Nor Disagree
8.3% Agree


“Bloggers should be allowed to publish home addresses and other personal information about elected or appointed government officials such as judges, mayors, etc.”
67.9% Disagree
19.7% Neither Agree Nor Disagree
12.4% Agree


“Bloggers should be allowed to publish home addresses and other personal information about private citizens.”
80.0% Disagree
16.1% Neither Agree Nor Disagree
3.9% Agree


“It’s acceptable for a company to fire an employee because of something he/she posted on a blog.”
43.4% Disagree
31.6% Neither Agree Nor Disagree
25.0% Agree


“It’s acceptable for a company to censor what appears on its own blog.”
58.1% Agree
25.3% Neither Agree Nor Disagree
16.6% Disagree



Hostway Unweighted Data Analysis


Unweighted percentage* of participants surveyed familiar with blogs:
63.5% Have ever heard of blogs
35.5% Have never heard of blogs before reading given definition
28.7% Have visited blogs


"Bloggers have the same First Amendment rights (freedom of expression, protection of confidential sources) as traditional journalists do."
50.8% Agree (unweighted)
26.3% Neither Agree nor Disagree (unweighted)
22.9% Disagree (unweighted)


Unweighted percentage* of participants who find the information in blogs equally or more credible than the following sources:
44.7% Television commercials
44.0% Internet advertising
41.2% Other radio programs
41.2% Radio commercials
39.8% Print ads in newspapers or magazines
3.80% Other television programs
36.0% Television or radio Internet sites
34.9% Newspaper or magazine Internet sites
31.3% Television news
30.5% Magazine articles
29.3% Radio news
28.7% Newspaper articles


* Please note that the further analysis conducted by Hostway utilized unweighted data while results documented in the press release uses weighted demographics from the same data set. The differences between weighted and unweighted figures from this survey are typically less than +/- 2%.



Exposure to Blogging


Opinions of First Amendment rights for bloggers for participants who have heard of blogs, but have never accessed or read one:
42% Agree
26% Disagree
31% Neither agree nor disagree


Opinions of First Amendment rights for bloggers for participants who have visited a blog:
61% Agree
18% Disagree
19% Neither agree nor disagree

Participants that strongly disagree that bloggers should share First Amendment rights that have accessed or read a blog: 35%

Participants who strongly agree that bloggers should share First Amendment rights that have accessed or read a blog: 60%




Blogger Rights: Credibility or Sociopolitical Issue?


Participants who feel blogs are equally or more credible than print articles such as newspapers or magazines:
21% Heard of, but never visited a blog
44% Have visited a blog


Participants who feel blogs are equally or more credible than print or Internet-based advertisements:
30% Heard of, but never visited a blog
56% Have visited a blog


Participants who feel blogs are equally or more credible than print articles such as newspapers or magazines:
47% Strongly agreed with 1st Amendment Rights for Bloggers
15% Strongly disagreed with 1st Amendment Rights for Bloggers


Participants who feel blogs are equally or more credible than print or Internet-based advertisements:
60% Strongly agreed with 1st Amendment Rights for Bloggers
27% Strongly disagreed with 1st Amendment Rights for Bloggers

Of the Participants with direct exposure to blogs (who also strongly disagree with First Amendment rights for bloggers) the percent who viewed blogs as equally or more credible than news or magazine articles: 32%

Of the participants who strongly disagree with First Amendment rights for bloggers, and had heard of but never visited a blog, the percent who viewed them as equally or more credible than news or magazine articles: 12%

Of the Participants who strongly agree with First Amendment rights for bloggers that have never visited a blog, the percent that still feels blogs are less credible than print articles: 33%

Of the participants who strongly disagree with First Amendment rights for bloggers, the percent that still feels they are equaly or more credible than print articles in newspapers and magazines: 15%