Hostway: THE Hosting Company

Hostway Pet Peeves Survey: Top-Line Results
For more information contact Tina Janczura at tina.janczura@slackbarshinger.com or 312-970-5841
For more information contact Jennifer Mussman at jennifer.mussman@hostwaycorp.com or 312-994-7720


Consumers' Pet Peeves about Commercial Websites


How often do you visit websites to obtain information about products and services that you are interested in purchasing? Exclude use of the Internet for email and exclude visits to the Web for work-related purposes.

Frequency  
More than once a day 15.4%
Once a day 8.1%
Several times each week 33.2%
Once a week 13.0%
Less than once a week but at least once a month 16.7%
Less than once a month 10.9%
Never > thank and terminate 2.7%
(Base: 2500)  


When visiting websites to obtain information about products and services you’re interested in purchasing, to what extent do you find the following website characteristics annoying or not annoying? Check one answer for each item.

- 5 (Extremely Likely) - 1 (Not at All Annoying)

  Top 2
(4 or 5)
5 4 3 Bottom 2
(1 or 2)
2 1
Pop-up ads 93.1% 83.8% 9.2% 5.1% 1.9% 1.3% 0.6%
Requiring the installation of extra software to view the site 88.8% 72.0% 16.8% 8.2% 3.0% 1.8% 1.2%
Dead links 86.0% 66.2% 19.8% 11.1% 2.9% 2.2% 0.7%
Requirement to register and log-on before viewing the website 83.1% 61.1% 21.9% 12.1% 4.8% 2.9% 2.0%
Slow-loading pages 83.0% 57.3% 25.8% 13.6% 3.3% 2.5% 0.9%
Content that is out of date 82.4% 56.5% 25.9% 14.5% 3.1% 2.5% 0.6%
Confusing navigation – hard to find pages, too many clicks 84.4% 55.4% 29.0% 13.1% 2.6% 2.0% 0.6%
Ineffective site search tool 80.3% 52.4% 27.8% 15.7% 4.0% 2.8% 1.2%
No contact information available (Web form only) 75.1% 50.2% 24.9% 19.0% 5.9% 4.4% 1.5%
Inability to use the browser’s “back” button 76.0% 49.0% 27.0% 17.2% 6.8% 4.6% 2.2%
Overdone sites – unnecessary splash/flash screens or animation 69.4% 41.5% 27.9% 22.4% 8.2% 5.7% 2.5%
Text that moves 59.9% 33.5% 26.4% 27.4% 8.2% 9.2% 3.5%
Music or other audio that plays automatically 52.5% 30.1% 22.4% 28.3% 19.2% 12.5% 6.7%
Poor appearance – colors, fonts, format 54.9% 28.3% 26.6% 33.2% 11.9% 8.9% 2.9%
Opening a new window for a link 38.4% 18.6% 19.8% 33.0% 28.6% 16.0% 12.6%
(Base: 2432)              


Which of the following website characteristics is your “pet peeve,” that is the one you find most annoying? Check one response.

Frequency  
Pop-up ads 34.9%
Requirement to register and log-on before viewing the website 16.7%
Requiring the installation of extra software to view the site 15.7%
Slow-loading pages 9.1%
Dead links 4.7%
Confusing navigation – hard to find pages, too many clicks 4.1%
Content that is out of date 3.1%
No contact information available (Web form only) 2.6%
Music or other audio that plays automatically 2.0%
Inability to use the browser’s “back” button 1.7%
Ineffective site search tool 1.6%
Overdone sites – unnecessary splash/flash screens or animation 1.5%
Text that moves 0.9%
Opening a new window for a link 0.3%
Poor appearance – colors, fonts, format 0.3%
None of the above 0.9%
(Base: 2432)  


When you encounter a company whose website has the “pet peeve” you identified in the previous question, how likely are you to take each of the following actions? Check one answer for each item.

- 5 (Extremely Likely) 4 (Somewhat Likely) 3 (Neither Likely nor Unlikely) 2 (Somewhat Likely) 1 (Not a All Likely)


  Top 2
(4 or 5)
5 4 3 Bottom 2
(1 or 2)
2 1
Refuse to visit the site again 76.7% 45.1% 31.6% 16.1% 7.2% 4.4% 2.8%
Unsubscribe to promotions or messages from the company 74.2% 45.1% 29.1% 18.3% 7.5% 3.8% 3.6%
Refuse to purchase from that website 71.0% 40.3% 30.6% 21.3% 7.7% 4.4% 3.3%
View the company in a negative way 71.3% 40.3% 30.6% 20.6% 8.1% 4.7% 3.4%
Complain about the website to friends/associates 54.9% 22.6% 32.3% 25.6% 19.5% 10.0% 9.6%
Refuse to purchase from the company’s brick-and-mortar store
(if applicable)
45.1% 40.3% 32.3% 33.6% 21.3% 11.8% 9.5%
Take no action as result of “pet peeve 30.7% 12.3% 18.4% 33.9% 35.3% 17.2% 18.1%
Complain to the company 24.8% 8.6% 16.1% 32.8% 35.3% 19.8% 22.7%
(Base: 2432)