How often do you visit websites to obtain information
about products and services that you are interested in purchasing?
Exclude use of the Internet for email and exclude visits to the Web
for work-related purposes.
|
| Frequency |
|
| More than once a day |
15.4% |
| Once a day |
8.1% |
| Several times each week |
33.2% |
| Once a week |
13.0% |
| Less than once a week but at least once
a month |
16.7% |
| Less than once a month |
10.9% |
| Never > thank and terminate |
2.7% |
| (Base: 2500) |
|
|
When visiting websites to obtain information about
products and services you’re interested in purchasing, to what
extent do you find the following website characteristics annoying
or not annoying? Check one answer for each item.
-
5 (Extremely Likely) - 1
(Not at All Annoying)
|
| |
Top
2
(4 or 5) |
5 |
4 |
3 |
Bottom
2
(1 or 2) |
2 |
1 |
| Pop-up ads |
93.1% |
83.8% |
9.2% |
5.1% |
1.9% |
1.3% |
0.6% |
| Requiring the installation of extra software
to view the site |
88.8% |
72.0% |
16.8% |
8.2% |
3.0% |
1.8% |
1.2% |
| Dead links |
86.0% |
66.2% |
19.8% |
11.1% |
2.9% |
2.2% |
0.7% |
| Requirement to register and log-on before
viewing the website |
83.1% |
61.1% |
21.9% |
12.1% |
4.8% |
2.9% |
2.0% |
| Slow-loading pages |
83.0% |
57.3% |
25.8% |
13.6% |
3.3% |
2.5% |
0.9% |
| Content that is out of date |
82.4% |
56.5% |
25.9% |
14.5% |
3.1% |
2.5% |
0.6% |
| Confusing navigation – hard to find
pages, too many clicks |
84.4% |
55.4% |
29.0% |
13.1% |
2.6% |
2.0% |
0.6% |
| Ineffective site search tool |
80.3% |
52.4% |
27.8% |
15.7% |
4.0% |
2.8% |
1.2% |
| No contact information available (Web form
only) |
75.1% |
50.2% |
24.9% |
19.0% |
5.9% |
4.4% |
1.5% |
| Inability to use the browser’s “back”
button |
76.0% |
49.0% |
27.0% |
17.2% |
6.8% |
4.6% |
2.2% |
| Overdone sites – unnecessary splash/flash
screens or animation |
69.4% |
41.5% |
27.9% |
22.4% |
8.2% |
5.7% |
2.5% |
| Text that moves |
59.9% |
33.5% |
26.4% |
27.4% |
8.2% |
9.2% |
3.5% |
| Music or other audio that plays automatically |
52.5% |
30.1% |
22.4% |
28.3% |
19.2% |
12.5% |
6.7% |
| Poor appearance – colors, fonts, format |
54.9% |
28.3% |
26.6% |
33.2% |
11.9% |
8.9% |
2.9% |
| Opening a new window for a link |
38.4% |
18.6% |
19.8% |
33.0% |
28.6% |
16.0% |
12.6% |
| (Base: 2432) |
|
|
|
|
|
|
|
|
Which of the following website characteristics is
your “pet peeve,” that is the one you find most annoying?
Check one response.
|
| Frequency |
|
| Pop-up ads |
34.9% |
| Requirement to register and log-on before
viewing the website |
16.7% |
| Requiring the installation of extra software
to view the site |
15.7% |
| Slow-loading pages |
9.1% |
| Dead links |
4.7% |
| Confusing navigation – hard to find
pages, too many clicks |
4.1% |
| Content that is out of date |
3.1% |
| No contact information available (Web form
only) |
2.6% |
| Music or other audio that plays automatically |
2.0% |
| Inability to use the browser’s “back”
button |
1.7% |
| Ineffective site search tool |
1.6% |
| Overdone sites – unnecessary splash/flash
screens or animation |
1.5% |
| Text that moves |
0.9% |
| Opening a new window for a link |
0.3% |
| Poor appearance – colors, fonts, format |
0.3% |
| None of the above |
0.9% |
| (Base: 2432) |
|
|
When you encounter a company whose website has the
“pet peeve” you identified in the previous question, how
likely are you to take each of the following actions? Check one answer
for each item.
-
5 (Extremely Likely) 4 (Somewhat Likely)
3 (Neither Likely nor Unlikely) 2
(Somewhat Likely) 1 (Not a All Likely)
| |
Top
2
(4 or 5) |
5 |
4 |
3 |
Bottom
2
(1 or 2) |
2 |
1 |
| Refuse to visit the site again |
76.7% |
45.1% |
31.6% |
16.1% |
7.2% |
4.4% |
2.8% |
| Unsubscribe to promotions or messages from
the company |
74.2% |
45.1% |
29.1% |
18.3% |
7.5% |
3.8% |
3.6% |
| Refuse to purchase from that website |
71.0% |
40.3% |
30.6% |
21.3% |
7.7% |
4.4% |
3.3% |
| View the company in a negative way |
71.3% |
40.3% |
30.6% |
20.6% |
8.1% |
4.7% |
3.4% |
| Complain about the website to friends/associates |
54.9% |
22.6% |
32.3% |
25.6% |
19.5% |
10.0% |
9.6% |
Refuse to purchase from the company’s
brick-and-mortar store
(if applicable) |
45.1% |
40.3% |
32.3% |
33.6% |
21.3% |
11.8% |
9.5% |
| Take no action as result of “pet peeve |
30.7% |
12.3% |
18.4% |
33.9% |
35.3% |
17.2% |
18.1% |
| Complain to the company |
24.8% |
8.6% |
16.1% |
32.8% |
35.3% |
19.8% |
22.7% |
| (Base: 2432) |
|
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