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ISSUE 47 /// AUGUST 2005
Dear Valued Customer,
One of the most important decisions you need to make after launching your Web site is how to best use your marketing budget. Widely believed to provide the most visitors for your marketing dollars, Search Engine Marketing could provide everything you need to promote your site. if you understand how to use it. This month, we'll help you understand the ways that Search Engine Marketing can work its magic for your site and give you a new feature-an update from our hard-working Product Management Team.
Enjoy!
Holly West
Editor, Hostway Newsletter
hwest@hostway.com
Search Engine Marketing
The “key” to a highly successful Search Engine Marketing campaign begins with Choosing Keywords That Perform and then Maximizing Your Keyword-Placement Strategy. Read on to learn some tips that can give your campaign dollars extra buying power.
July marked the release of our enhanced SiteBuilder tool, which gives you more template options and an overall improved user experience. Using the easy seven-step wizard, you can now create and publish a Web site with a flash introduction, sleeker photo album and customized form in a matter of minutes.
After receiving numerous customer requests for an email plan that accommodates abundant email addresses, we were pleased to release Email Enterprise, which gives you the option of adding up to 50 email addresses.
There are plenty of exciting new products and product enhancements in the works, so make sure to check the SiteControl Login page for all the latest news. Don’t forget to keep the comments and feedback coming!
Melissa Zuckerman
Senior Product Manager
Hostway Corp.
www.hostway.com
Smart Tip: Launch A Successful Online Campaign
This month’s tip comes from Jeff Kaufman, Hostway’s Search Engine Marketing Manager.
There are numerous advertising options available to you on the Internet, but when you are first starting out, Pay-per-Click (PPC) search marketing is the best option. The foundation of most online advertising plans, PPC campaigns target your advertising dollars to give you the best bang for the buck.
Major benefits of PPC advertising include:
- TARGETING : PPC allows you only to reach people looking for the specific keywords that you have selected.
- REACH : Billions of Internet searches are made using search engines every month. You can easily be listed on a search engine at no cost, until an individual clicks through to your site.
- VALUE: Even with competitive bidding, costs-per-click can still be just pennies, depending on the keywords you choose.
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Steve Rubin, Producer
The Away Network
Away.com | Outside Online | GORP.com
“About one year ago I purchased a plan with Hostway to host my production company’s, Vanishing Point Productions, first Web site, www.vpointproductions.com. Setting up the service was simple and the technical support team was excellent and prompt in answering our questions and concerns.
“Thanks to Hostway’s excellent hosting services our site has always come up quickly and efficiently. We have had numerous monthly visitors and many have complemented us on the quality of design on our site, as well as the speed it is served. Hostway has really helped to get my company’s name out there and has greatly improved the reach of our product. Thank you.”
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Copyright © 2005 Hostway Corp. All rights reserved. |
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Which of the following topics are you most interested in learning more about in a future Hostway newsletter?
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How many employees use your company email system?
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Less than 5 |
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5-25 |
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26-50 |
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51-75 |
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More than 75 |
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Developed especially for customers who need all the essentials of Web site marketing, TrafficBooster bundles a variety of promotional and analytical tools to help increase Web site traffic—all for one, low price. |
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As a Hostway customer, you’re automatically entitled to many valuable features and services. This month, Hostway has partnered with TradePub.com to offer you leading business publications for free.
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