 |
ISSUE 48 /// SEPTEMBER 2005
Dear Valued Customer,
Fall is upon us again and that means summer relaxation is coming to an end and it’s time to get back to work! To help you get back into the swing of things, we’ve got a jam-packed newsletter with exciting new partnerships that allow you to get the extra benefits of being a Hostway customer with other leading companies, a brand-new Webinar you can sign up for and sound insight into ways you can increase your site traffic by realizing the power of online advertising as a way to generate high volume, low cost sales.
Enjoy!
Holly West
Editor, Hostway Newsletter
hwest@hostway.com
Online Marketing In The 21st Century
Internet advertising is hot again, and for good reason—marketers are seeing highly successful campaigns with a return on investment not found in any other medium. But gone are the days of the banner ad. Find out how the Internet advertising is now all about search. More…
Small Business Strategies: Security and Compliance Webinar
Join us for a FREE Webinar that will provide tips on Security and Compliance Issues small businesses are currently facing.
It’s imperative to understand how new regulations and legislation can affect your information technology operations, and to stay abreast of Internet and IT-related security threats. Get the facts and real-world solutions by signing up for the September 27, 2005 Webinar to be held at 10:30 AM CST.
Topics Include:
- Compliance and security issues facing SMBs
- Strategies to address these issues
- Ways to leverage IT security and compliance to gain a competitive advantage.
| The expert panel consists of the following members: |
 |
Robin Leidenthal, director of industry relations and compliance at PayPal, a global online payment service.
|
 |
Dean Fischer, president and co-founder of West Monroe Partners, a holistic business and technology solution provider.
|
 |
Paul Doyle, general manager and co-founder of Proofspace, a provider of business solutions that improve the strength of electronic business records.
|
 |
John Lee, VP of Marketing and Co-Founder, Hostway Corp.
|
|
Since many of our customers operate growing businesses, our priority is to continue to offer plans that are flexible enough to grow with your business. In response to this goal, we are happy to release a new addition to our Business Hosting offerings the Diamond Plus Plan. This all-inclusive plan provides a customized online business solution that includes everything your business needs—from Web site design, and an online SharePoint portal, to Marketing Tools, and two personalized account setup consultations.
We also released a 404 Customization Tool, which is included free with all Shared Hosting accounts. 404 errors appear every time a Web surfer enters a URL that doesn’t exist or clicks on a broken link. This easy-to-use tool allows you to create a better Web experience for visitors, by providing a personalized error page that is pertinent to your online business.
If you haven’t seen these newly released products, be sure to check them out. We remain committed to bringing you innovation that meets all your online needs.
Melissa Zuckerman
Senior Product Manager
Hostway Corp.
www.hostway.com
Smart Tip: Create Keyword-Specific Landing Pages
Another tip from Jeff Kaufman, Hostway’s Search Engine Marketing Manager:
Every landing page on your site is an extremely important part in solving the paid search campaign puzzle. Most pay-per-click (PPC) search engines permit you to have separate landing pages for each keyword or group of keywords you choose, so don’t miss this important opportunity to improve your site ranking.
Make sure each landing page you create is 100% relevant to the particular keyword so that potential visitors will receive the instant gratification of finding exactly what they search for on your site. This is the best way to keep visitors on your site and drive sales.
| Need to update your contact or billing information? Login to SiteControl now to update your account information, ensure continuous service and prevent any potential system delays. |
Kevin Preusse, President
Preusse Productions
www.preusseproductions.net
“I own a production company and talent consulting firm and thanks to Hostway's incredible services, business is great! I am a novice when it comes to Web sites, but their support teams have helped me design one of the nicest looking sites out there. I don't take credit for the appearance of www.preusseproductions.net as it would never look like it does without Hostway.
“Everyone at Hostway is so helpful and very fast to respond to any questions I have. I feel like the Hostway crew is a member of the Preusse Productions team. Thank you Hostway!”
| Isn't it time you were in the spotlight? If you have a story about how Hostway has helped you or your business, submit your site along with your Hostway experience to editor@hostway.com. Over 100,000 Hostway customers will see your story and Web site address. We can't wait to hear from you! |
Copyright © 2005 Hostway Corp. All rights reserved. |
|
 |
 |
 |
On which of the following search engines do you spend the majority of your search marketing budget?
|
|
Which of the following topics are you most interested in learning more about in a future Hostway newsletter?
 |
Successful Email Marketing |
 |
Security and Compliance Issues |
 |
Business Globalization |
 |
Ecommerce Demystified |
|
|
Hostway has partnered with leading online advertiser, LEADS.com, to offer you a FREE online advertising evaluation so you can determine for yourself whether online advertising makes sense for your business. Using Hostway’s SiteTraffic packages, you can target customers locally or nationally and get guaranteed results. More… |
|
Watson is a personal research assistant that brings you the information you need, from the sources you choose including Web sites, desktop search applications, blogs, online news sites, subscription services, and more. Receive a special Hostway customer 15% discount when you sign up.
More… |
|
|
As a Hostway customer, you’re automatically entitled to many valuable features and services. This month, Hostway has partnered with CardinalCommerce to help you give your customers online shopping confidence by using Verified by Visa and MasterCard SecureCode. |
|
|
|
|
 |
