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 ISSUE 68 / JUNE 07 |
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Dear Valued Customer, It's easier than you might think. If you have a Hostway Web hosting or business email plan, you already have all the tools you need to get going. Read on for step-by-step instructions on how to get started.
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1. Top StoryBuild a Permission-Based Email List the Easy WayBy Stacy Jeziorowski Want to increase your sales without alienating your customer base? Ask your customers and prospects for permission to send them special offers and promotions via email. Permission-based email is a marketing channel with one of the highest returns on investment. It's easy to get started. A Little Privacy, PleaseBegin building your list by developing a privacy policy, explaining to prospects where their information will be stored and with whom it will be shared. Make sure this privacy policy is posted on your website or physically present wherever you ask for customer information. What's My Motivation?It's always a tough sell when asking someone to take an action with no obvious reward. Rewards for signing up on your email list don't have to cost a lot. Giving away key chains or anything featuring the company's URL can be an incentive to sign up if you're collecting addresses at a physical location. Try offering whitepapers or informational newsletters to get people to sign up through your website. Ask and Ask AgainLet's face it, some of those people just wanted a free keychain. You'll annoy them with your marketing messages or worse, they'll report you as a spammer if you start sending them email messages they don't want. As soon as possible, send everyone a welcome email confirming their registration. This is their chance to opt-out. Some marketers resist the double opt-in method because it leads to a shorter email marketing list. This is a mistake. While the double opt-in list may be shorter, it contains the addresses of highly interested prospects. They've expressed their interest twice. The high return on email marketing is based on quality, not quantity. If you use Hostway's email accounts, you can manage the entire process using the Mailman mailing list feature. When you enter in a new email address, it automatically sends a confirmation email to the subscriber. Keep It CleanYou permission-based email list requires regular cleanings. Honor opt-out requests and remove email addresses that bounce. A clean, double opt-in permission-based email list is a win-win proposition. Your subscribers will enjoy discounts and promotions that increase your sales and customer loyalty. And you'll avoid the tarnished reputation of a spammer.  Learn more about promoting your business.2. Hostway NewsHostway Employee Skates across Canada for Cancer ResearchRich Ralph, a Hostway Canada employee, began a five-month, 10,000 km-journey (more than 6,000 miles) across Canada on rollerblades to help raise money for lung cancer research. Hostway donated Web hosting and other supplies to support this ambitious effort. Ralph set off on May 5 from St. John's, Newfoundland. Read his journal entries to find out where he is now. Hostway's Hosted Exchange Can Support an Entire BusinessSome customers don't realize that they can add as many mailboxes as they need to their hosted Microsoft Exchange accounts. Hostway Exchange offers a complete collaboration suite for small businesses or total device synchronization for single-users. Learn more about our Hosted Exchange plans. 3. Smart TipUse Your Company Name in the Subject and From LinesUsing your company name in the subject and from lines could increase the open rates of your marketing email messages and decrease your chances of being reported as a spammer. A March 2007 study by the Email Sender and Provider Coalition shows that people base the decision to open an email or report it as spam based on the information in those two lines. Use your company name to establish credibility in the inbox, and you're more likely to get your message across. 4. Special Offer!Save $50 on Poser 7 3D Plugin for PhotoshopGet a 20 percent discount on Poser 7 when you order through Hostway's partner, PhotoshopSupport.com. Loaded with high-resolution 3D content, powerful rendering, non-linear animation, new brush-like morphing tools, lip-syncing and more, Poser 7 provides the easiest way to design with the human form in 3D. This exclusive offer expires June 15, 2007. Need to update your contact or billing information? Log into SiteControl now to update your account information, ensure continuous service and prevent any potential system delays. |
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Hostway Community
I have been selling online for quite awhile. It wasn't until I registered my
domain name with Hostway several years ago and started to put it on ALL my emails, flyers, business cards, etc. that I went from part-time to all-the-time! Thank you, Hostway!
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