|ISSUE 68 / JUNE 07|
Dear Valued Customer,
It's easier than you might think. If you have a Hostway Web hosting or business email plan, you already have all the tools you need to get going. Read on for step-by-step instructions on how to get started.
I have been selling online for quite awhile. It wasn't until I registered my domain name with Hostway several years ago and started to put it on ALL my emails, flyers, business cards, etc. that I went from part-time to all-the-time! Thank you, Hostway!
— B.L. Buzek
Hostway's business email plans offer your growing business as many email boxes as you need, remote access options, plus ample storage and traffic allowances. Learn more about business email.
Verisign, the registry provider for .com and .net domain names, said it will increase the cost for these popular extensions by as much as 10 percent this fall. This marks the first increase since 1999.
“Unfortunately, because Verisign will be increasing the costs for .com and .net domain names, registrars will be forced to increase their prices,” said Robert Birkner, director of global domains for Hostway. “This is why we advise all of our customers to register and renew their domain names early.”
You can lock in Hostway's $7.95/year price for up to 10 years by renewing your domain name now. Learn more.
The .info top-level domain (TLD) reached 4 million registrations this spring, five years after it launched. It is now the sixth largest domain on the Internet.
How often do you send marketing emails to your customers?
Previous Survey Results
What type of user-generated content do you offer on your website?
None of the above
Build a Permission-Based Email List the Easy Way
By Stacy Jeziorowski
Want to increase your sales without alienating your customer base? Ask your customers and prospects for permission to send them special offers and promotions via email. Permission-based email is a marketing channel with one of the highest returns on investment. It's easy to get started.
A Little Privacy, Please
What's My Motivation?
It's always a tough sell when asking someone to take an action with no obvious reward. Rewards for signing up on your email list don't have to cost a lot. Giving away key chains or anything featuring the company's URL can be an incentive to sign up if you're collecting addresses at a physical location. Try offering whitepapers or informational newsletters to get people to sign up through your website.
Ask and Ask Again
Let's face it, some of those people just wanted a free keychain. You'll annoy them with your marketing messages or worse, they'll report you as a spammer if you start sending them email messages they don't want. As soon as possible, send everyone a welcome email confirming their registration. This is their chance to opt-out.
Some marketers resist the double opt-in method because it leads to a shorter email marketing list. This is a mistake. While the double opt-in list may be shorter, it contains the addresses of highly interested prospects. They've expressed their interest twice. The high return on email marketing is based on quality, not quantity.
If you use Hostway's email accounts, you can manage the entire process using the Mailman mailing list feature. When you enter in a new email address, it automatically sends a confirmation email to the subscriber.
Keep It Clean
You permission-based email list requires regular cleanings. Honor opt-out requests and remove email addresses that bounce.
A clean, double opt-in permission-based email list is a win-win proposition. Your subscribers will enjoy discounts and promotions that increase your sales and customer loyalty. And you'll avoid the tarnished reputation of a spammer.Learn more about promoting your business.
Rich Ralph, a Hostway Canada employee, began a five-month, 10,000 km-journey (more than 6,000 miles) across Canada on rollerblades to help raise money for lung cancer research. Hostway donated Web hosting and other supplies to support this ambitious effort. Ralph set off on May 5 from St. John's, Newfoundland. Read his journal entries to find out where he is now.
Some customers don't realize that they can add as many mailboxes as they need to their hosted Microsoft Exchange accounts. Hostway Exchange offers a complete collaboration suite for small businesses or total device synchronization for single-users. Learn more about our Hosted Exchange plans.
Use Your Company Name in the Subject and From Lines
Using your company name in the subject and from lines could increase the open rates of your marketing email messages and decrease your chances of being reported as a spammer. A March 2007 study by the Email Sender and Provider Coalition shows that people base the decision to open an email or report it as spam based on the information in those two lines. Use your company name to establish credibility in the inbox, and you're more likely to get your message across.
Get a 20 percent discount on Poser 7 when you order through Hostway's partner, PhotoshopSupport.com. Loaded with high-resolution 3D content, powerful rendering, non-linear animation, new brush-like morphing tools, lip-syncing and more, Poser 7 provides the easiest way to design with the human form in 3D. This exclusive offer expires June 15, 2007.
Need to update your contact or billing information? Log into SiteControl now to update your account information, ensure continuous service and prevent any potential system delays.
|Domain Name Web Hosting Server Configurations Custom Website Design Ecommerce|
Hostway Corporation 100 N Riverside, Suite 800 Chicago, IL 60606
Copyright © 2007 Hostway Corp. All rights reserved.