|ISSUE 73 / NOVEMBER 07|
Dear Valued Customer,
Last month we talked about ways to boost holiday sales on your website. This month, you'll find simple things you can do to optimize your website for search engines.
If your website is like most, you get most of your traffic from search engines. Raising your ranking could lead to more traffic, and more sales this holiday season. Read on to learn more!
Hostway was there for us every time we needed technical assistance. Their customer service reps are very polite, friendly, and they exercise a lot of patience (because they know we are computer illiterate) and most of all, very knowledgeable and professional. … Keep up the good work, guys.
The RMR Team
Stand Out in the Search Engine Results
.Asia Registration Opens November 13 for Organizations
Organizations registered in one of the Asia/Pacific countries under the .asia umbrella can begin registering their .asia domain names on November 13. The .asia domain name signifies your presence in one of the fastest growing regions in the world, home to hundreds of millions of Internet users.
Which part of maintaining a
Previous Survey Results
How often do you update your
Write Search Engine Optimized Web Pages
Writing search engine friendly content for your website is easy when you know your goals and have a good set of keywords. All it takes is a little time and planning.
"One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content," says Google's Webmaster Help Center website.
For this story, we'll assume you already have a list of high-quality keywords that are directly related to the content on each page of your website.
Let Your Keywords Lead
The first few words of your headings and paragraphs get the most weight with search engines and are the most likely to catch your reader's eye as he or she skims the page. Using your keywords at the top of the page helps search engines figure out what your page is about and signals to readers that they've reached a page relevant to their search.
Make Each Page Unique
It's so easy to copy and paste good content from one page on to another. But doing that is going to cost you. Search engines penalize duplicate pages because they don't add any value for the reader. Search engines see duplicate pages as a ploy by website owners to raise their rankings the easy way.
Aside from your search engine rankings, writing unique content for each Web page helps you reach your goals. Each page should have different content that leads your readers to a certain action. Writing targeted text, rich with specific keywords will help your visitors understand your message and what you're asking them to do. And search engines will reward your efforts.
How Much Is Enough?
Make each page as long as it needs to be. That means you should state your message and provide any information necessary to help visitors understand what you are trying to say and what you're asking them to do (buy now, sign up, request more information). Your pages may be just a few paragraphs, or they may be longer.
But, don't go overboard. Don't include any information that does not relate to the subject. This can cost you credibility with search engines and irritate your visitors.
To help you get started, follow these tips to writing some of the most common pages to any website:
For more tips on search engine optimization, visit our Web Resources guide.
Hostway's new Fax over Email solution is designed to save you money and time. It eliminates the need for standalone fax machines and expensive supplies. You can send and receive faxes right from your computer or any computer where you have access to your email account. Visit Hostway's website later this month for more information about Fax over Email.
For the month of November Hostway is running two dedicated server sales. Hostway has slashed prices on a selection of dedicated servers (limited quantity available). And, we've doubled the RAM and waived the setup fee on some of our most popular dedicated servers.
Launching an online business can be overwhelming if you're not already well-versed in the technology. That's why we've developed a Web hosting glossary to help you get up to speed with the technical terms you'll encounter as you develop and grow online.
Now you can receive up to $100 in Google AdWords credit when you sign up for one of our Web hosting or ecommerce plans.
HostIndex.com named Hostway the number one business and dedicated Web hosting company for the month of October. The site bases its rankings on feedback from users, website navigation, features and pricing, financial stability and customer support. According to HostIndex.com, Hostway has taken the top spot more times than any other Web host.
Like your Web page headings, linked words also carry more weight with search engines. When you link to other pages of your website, try linking text that includes your keywords rather than the generic phrase click here.
Learn how to use the Adobe Photoshop CS3 channel and masking tools with five free video clips from Total Training. Photoshopsupport.com is offering Hostway customers not only these videos, but 20% off select Total Training products and bundles this month.
Need to update your contact or billing information? Log into SiteControl now to update your account information, ensure continuous service and prevent any potential system delays.
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