1. Top Story

Write Search Engine Optimized Web Pages

Writing search engine friendly content for your website is easy when you know your goals and have a good set of keywords. All it takes is a little time and planning.

"One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content," says Google's Webmaster Help Center website.

For this story, we'll assume you already have a list of high-quality keywords that are directly related to the content on each page of your website.

Let Your Keywords Lead

The first few words of your headings and paragraphs get the most weight with search engines and are the most likely to catch your reader's eye as he or she skims the page. Using your keywords at the top of the page helps search engines figure out what your page is about and signals to readers that they've reached a page relevant to their search.

Make Each Page Unique

It's so easy to copy and paste good content from one page on to another. But doing that is going to cost you. Search engines penalize duplicate pages because they don't add any value for the reader. Search engines see duplicate pages as a ploy by website owners to raise their rankings the easy way.

Aside from your search engine rankings, writing unique content for each Web page helps you reach your goals. Each page should have different content that leads your readers to a certain action. Writing targeted text, rich with specific keywords will help your visitors understand your message and what you're asking them to do. And search engines will reward your efforts.

How Much Is Enough?

Make each page as long as it needs to be. That means you should state your message and provide any information necessary to help visitors understand what you are trying to say and what you're asking them to do (buy now, sign up, request more information). Your pages may be just a few paragraphs, or they may be longer.

But, don't go overboard. Don't include any information that does not relate to the subject. This can cost you credibility with search engines and irritate your visitors.

Getting Started

To help you get started, follow these tips to writing some of the most common pages to any website:

• Home Page - Your text on this page should tell readers what you have to offer them in general terms. Because this is the first page many visitors will see, you should sell yourself in one or two brief paragraphs and invite them to visit other pages of your website. This page should be optimized for your high-level keywords.
• About Us - Tell your story. This page should answer the questions Where have you been? Where are you now? And, where are you going? Keywords may not be as important on this page, but including an About Us section will give you credibility with the search engines and potential customers.
• Products - Even if this page contains mostly images, you can make it search engine friendly with a headline and introductory paragraph that include your product-specific keywords. Search engines don't read images, but they can read alt tags, so remember to include them whenever you use an image!

For more tips on search engine optimization, visit our Web Resources guide.

2. Hostway News

Coming Soon: Fax over Email

Hostway's new Fax over Email solution is designed to save you money and time. It eliminates the need for standalone fax machines and expensive supplies. You can send and receive faxes right from your computer or any computer where you have access to your email account. Visit Hostway's website later this month for more information about Fax over Email.

Please take a moment to complete our short product survey.

Two Dedicated Server Sales on Now!

For the month of November Hostway is running two dedicated server sales. Hostway has slashed prices on a selection of dedicated servers (limited quantity available). And, we've doubled the RAM and waived the setup fee on some of our most popular dedicated servers.

Learn more about our dedicated server sale.

Hostway Launches Web Hosting Glossary

Launching an online business can be overwhelming if you're not already well-versed in the technology. That's why we've developed a Web hosting glossary to help you get up to speed with the technical terms you'll encounter as you develop and grow online.

See our glossary.

Free Google AdWords Credits Increase

Now you can receive up to $100 in Google AdWords credit when you sign up for one of our Web hosting or ecommerce plans.

• Gold Plus plans now include a $50 credit
• Platinum and ColdFusion Standard plans include a $75 credit
• Platinum Plus, Diamond, Diamond Plus and ColdFusion Advanced plans offer a $100 credit

Hostway Ranked #1 Web Host in October

HostIndex.com named Hostway the number one business and dedicated Web hosting company for the month of October. The site bases its rankings on feedback from users, website navigation, features and pricing, financial stability and customer support. According to HostIndex.com, Hostway has taken the top spot more times than any other Web host.

3. Smart Tip

Include links with your keywords to help increase your
search engine ranking.

Like your Web page headings, linked words also carry more weight with search engines. When you link to other pages of your website, try linking text that includes your keywords rather than the generic phrase click here.

Get more tips on search engine optimization.

4. Special Offer!

PhotoshopSupport.com

Free Photoshop Video Training Clips and 20% Off Product Bundles

Learn how to use the Adobe Photoshop CS3 channel and masking tools with five free video clips from Total Training. Photoshopsupport.com is offering Hostway customers not only these videos, but 20% off select Total Training products and bundles this month.

Learn more about this special offer.