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 ISSUE 85 / November 2008 |
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Dear Valued Customer, If you're like most businesses, you're looking for ways to cut spending and make the most out of what you have right now. That's why this month's newsletter is all about being resourceful. If you have a Hostway Web hosting plan, you already have tons of included features to help you grow. Read on to learn how to make the most of them.
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1. Top StoryPodcasting: A Technology Worth Hearing AboutJust like blogs took off in popularity, now podcasts are gaining popularity and becoming an effective means for getting your message across. If you haven’t heard of podcasting yet, you just might be in the minority. According to Forrester Research, by 2010 podcasting should have about 12.3 million listeners. That’s a huge potential audience just waiting to hear what you have to say. Since creating a podcast is relatively inexpensive—you just need a decent microphone, ample Web space bandwidth and software to create the podcast feed—the bulk of podcasts come from independent broadcasters. As this trend continues to gain momentum, it will provide even more opportunity and potential to reach a large, technology-savvy audience. What Is a Podcast?A podcast is an audio file stored on the Internet that you can download to your computer or MP3 player and listen to whenever you want. Specifically, podcasting contains an audio file in the RSS feed's enclosure tag. An enclosure tag is used in RSS feeds to include certain types of files. The file contained in an enclosure tag can be: an image, a data file, a video file, or an audio file. Podcasting specifically refers to RSS feeds that contain audio files in their enclosure tag. Convenience and ChoiceOne of the many benefits to podcasting is that it allows users tremendous flexibility to download content when it’s convenient for them and listen to it when they want, on a device of their choosing. Listeners literately have the ability to customize their own programming. Plus, by subscribing to RSS feeds with podcasting features, you can keep up with your favorite programs and save time searching the Web for new material. Most RSS readers already are equipped to play podcasts. Any software that can play a sound file can easily transmit a podcast. You can also choose to make your podcasts portable by downloading them to an MP3 player. This flexibility lets you listen to podcasts wherever and whenever you want. Many people compare podcasts to digital video recorders since they allow the listener to select what they want to record, when to listen to their recordings and skip commercials or other interruptions. A Marketing OpportunitySmall businesses should consider podcasting as another affordable and viral means for promoting their products and services. Similar to blogs and RSS feeds, podcasting offers a relatively easy and inexpensive way to reach a large audience. Every Hostway Web hosting plan includes a free podcasting tool. 2. Hostway NewsExchange Customer Wins Final Prize in the Triple GiveawayHostway announced the third and final winner of the hosted Exchange Triple Giveaway promotion. Matthew Smith, a sales manager at Ricoh Business Solutions won Apple's latest Exchange-compatible smart phone, the iPhone 3G. "Go Mobile with Exchange" Giveaway Kicks OffTo accentuate Microsoft Exchange’s mobile capabilities, Hostway launched the “Go Mobile with Exchange” Giveaway. From October 15, 2008 through January 14, 2009, new hosted Exchange customers will be automatically entered into a drawing to win their choice of a new smart phone: BlackBerry Bold, HTC Touch Diamond or Apple iPhone 3G—all compatible with Microsoft Exchange. There will be three separate drawings, and customers who order early have more chances to win. Hostway Launches TeamSpaceOn October 20, Hostway launched TeamSpace, a secure, internal Web site that gives your team the information and resources to communicate, collaborate, stay organized and accomplish goals. Pricing starts as low as $11.95/month. 3. Smart TipTrack your marketing campaigns and eliminate the ones with low returns.Track your email marketing campaign's effectiveness by looking at the Web site statistics for the day you sent it out. Each Hostway Web hosting plan includes a free analytics tool that you can access through SiteControl. 4. Special Offers!Stay on Top of the Latest Web Trends "Website Magazine"If you're hungry for more information about running an online business, sign up for a free subscription to "Website Magazine". Published quarterly, the magazine brings you loads of information and insight about doing business on the Web. Sign up for your free subscription now. Special Fall Deals from PhotoshopSupport.comHostway customers can save on industry-standard digital photography software and complete training tools for Creative Suite 4. Get a 10% discount on Genuine Fractals photograph resizing software and a 20% discount on Total Training CS4 DVDs and Online Training. Need to update your contact or billing information? Log into SiteControl now to update your account information, ensure continuous service and prevent any potential system delays. |
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