1. Top Story

Tap the Power of Cloud Computing with FlexCloud

We're putting the power of cloud computing within your reach. Hostway's FlexCloud is the first cloud computing offering for the shared hosting industry. As phase one of our FlexCloud roll-out, all customers who order new shared Web hosting plans will be hosted on our new cloud-computing infrastructure.

What Is Cloud Computing?

The most cutting-edge technology, FlexCloud places your website on a hosting infrastructure that combines the power of many servers to scale up and down at your command.

FlexCloud gives you this power by networking large groups of servers with special connections that spread data processing across the server cluster. Using many servers instead of a single server makes your website more reliable and gives you a plan that fits your needs even when your traffic unexpectedly spikes or dips.

Scalable, Reliable and Secure

We spent 2008 developing and testing FlexCloud as part of our commitment to consistently offer you the latest technology and hosting innovations. We made sure that FlexCloud is stable, secure and reliable in addition to its easy scalability.

If traffic to your website (or someone else's) spikes, the cloud protects your site's performance with full scalability in processing capacity, disk space and bandwidth. It's flexible and grows along with your business.

FlexCloud, like all of our servers, is housed in secure data centers that include redundant power supplies, advanced security technology, data backup and a 99.99% uptime guarantee. It gives you the same features and stability you've come to expect with Hostway.

More Bang for the Buck

Despite our new, innovative infrastructure, we haven't raised the price on our Web hosting plans. Eventually, we'll roll out FlexCloud for our current 400,000 Web hosting customers in North America as well—at no extra charge. With FlexCloud the possibilities are endless. It's fast, secure, and seamless and for not a penny more!

Online Marketing Tips to Increase Sales in 2009

It's a New Year—so leave your worries about the credit crisis and recession in 2008 and resolve to forge ahead in 2009 with a plan to increase sales and grow your business. Hostway's Professional Services team has compiled a list of online marketing tips to help you succeed online in today's tough business climate.

1. Offer incentives to compete with Amazon and eBay.

This year, customers are counting their pennies, and their business is going to the company that offers the best deal. Big retailers are already offering discounts and incentives, and you'll need to jump on board to compete. Can't afford a price cut? Throw in something extra to raise the perceived value of your product.

2. Understand your website visitors.

Increase conversions by tracking your visitors, identifying trouble spots in the sales path and fixing them. Understanding visitor behavior is key to the online success at any time, but it's even more urgent now that your competitors are also ramping up their efforts to get your customers' money.

3. Increase customer loyalty and gain trust with user-generated content.

Traditional advertising is being replaced with user-generated content such as product reviews and blogs. Customers trust their peers over advertisers to give them the unbiased information on how a product performs. Websites that take advantage of these tactics will see more sales and return customers than those that don't.

4. Focus your advertising efforts on direct response over brand awareness.

Direct response advertising is crucial to reaching cost per acquisition (CPA) goals. To achieve your CPA goals and maximize your return on investment, digital marketing channels such as pay per click advertising are your best bet.

5. Leverage your local search presence.

People searching for a local business are most likely to turn to the Internet. Make sure your business gets listed in the search results by claiming your listing on all relevant search sites.

Even though you're looking for places to cut costs, cutting your marketing efforts can be a losing proposition during a recession. It takes some effort and consistency to build a steady business stream, and cutting your marketing efforts can cost you business.

If you'd like some help getting started, Hostway offers online marketing plans to get you going.

2. Hostway News

Dedicated Server Clearance Sale

Get deep monthly discounts and no setup fees on a limited supply of top Dell dedicated servers. Take a look at our latest clearance offers by clicking the link below.

Learn more

3. Smart Tip

Take advantage of free word-of-mouth marketing opportunities on social media websites.

Word of mouth is the best type of marketing you can get because it's free and effective. Learn how to generate some word-of-mouth buzz around your business.

4. Special Offers!

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