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Customers looking
to buy services/products search online 74 percent of the time.
(Compared with yellow page searching, 65 percent of the time.)
So you need to show up when they come looking for you!
While many things
can impact your site’s rankings, your title tags are especially
important. (These title tags are shown in the blue bar at the top
of each page of your website.) To optimize your chances of getting
noticed by prospects, here are a few key tips:
-
Carefully
choose the keywords that your users will search on to find
content like yours. Remember, users are more likely to click to
your site if the title matches their search – put these
keywords in your title tag.
-
The text within
the title tag is what shows up in a search result – treat
title tags like a headline!
-
Make sure that
the words in your title tag also appear in your body copy.
-
Do not use
the exact same title tag on every page on your website. The
search engine spiders might think that all of your website
pages are the same and not index any of them!
For more tips on getting noticed when customers search online, click
here.
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Hostway Community
Success Story: Quenchmark
Imagine turning polling tools into something fun and interesting for
the general public. That’s exactly what Hostway customer Werner de
Schaetzen, President and CEO of GeoAdvice, did.
A social networking website for the inquisitive, Geo Advice's Quenchmark.com lets
anyone ask and answer questions and then ranks the answers in
relation to the community. Since its May 2008 launch, the site
logged more than 1000 users and 500 questions. It also helped
GeoAdvice win new business.
Try it yourself!
www.quenchmark.com
Share Your Success Story…
Tell others how you've used the Web to power up your business!
If we showcase you in our newsletter, you get an inbound link to
your site (helps your Google ranking!) Just send your story,
name and a link to your website to:
editor@hostway.com.
Brain Teaser
What was Google's original nickname?
Google began in 1996 as a research project by Larry Page, soon
joined by Sergey Brin, two Ph.D. students at Stanford University.
Was the project's nickname:
A. GoTo
B. BackRub
C. SergeySays
D. Betelgeuse
Brain Teaser Answer:
Their search engine was originally nicknamed "BackRub" because the
system checked a website's backlinks to estimate the importance of
the site.
Click here to learn more about a free Google AdWords credit from
Hostway.
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Stuck at
'Domain Name Only'?
Build a Site that Helps You Sell... |
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You’ve got a domain name? Great! But a domain name
alone won’t connect you with customers. You need a website! So now what? If you don't have
the time or expertise to do-it-yourself , don't despair! Here are some ideas to get you started:
Need an Ecommerce Site? Check out Hostway’s
Merchant Manager
the shopping cart software that makes building and running
your online store easy. You can customize your store’s look,
add an unlimited number of products, manage inventory, track
customer behavior and more.
Call in the Pros
With Hostway's
ProSite service you can choose a layout from an
extensive template library, answer a quick questionnaire and
let us take it from there. We customize your template with
images, text and other design elements. Click here to learn
more about
ProSite.
Or request a
free consultation to
learn more about how this would work for you.
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Ask The Experts ! |
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We want you to
succeed online! We've researched
topics you ask about most often and created a
Web
Resources Section for your quick
reference. Building a site, storing photos, getting
noticed by search engines...it's all there...your one-stop for
all your Web questions.
Click
here for Web Resources. |
Featured Product
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Freebies!
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Free Video Clips for Working with Templates in
Dreamweaver....and more!
Here's a great source to learn more about Adobe Dreamweaver
and Acrobat with free tutorials for Hostway customers. (And
a coupon code for $30 off Auto FX Photo/Graphic Edges 7.0
Platinum Edition!)
Click here to learn more at
PhotoshopSupport.com.
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ISSUE
88 /
February
2009
