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Your Web site's
pages are your 24/7 sales agents! But would you hire sales agents
and not monitor their performance?
Keeping tabs on Web site
performance is essential if you want a site that really
sells. Web analytics provide you a report card so you can:
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Measure
traffic to your site (If it's down, check out our free SEO
suggestions in
Web Resources. Or consider online advertising with a search
engine.)
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Determine which
pages are superstars (So you can expand these areas of high
customer interest!)
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Determine
which pages are wallflowers (Time to troubleshoot: Fix
broken links, strengthen copy, or maybe replace with better
material.)
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Track results
(Did site traffic result in customers that actually bought
products, or filled out your Contact Us form? If
traffic's high and conversion's down...time to investigate if
there's a problem that may be cutting off sales.)
Have a Web hosting
account with us? Sign into
SiteControl for Web
analytics and stats already provided for you for your hosted site.
Interested in creating custom reports with Urchin software?
Either insert your own User Tagging Module to your site's code, or
click
here to learn how you can hire our experts to tag your Web site
for you for the one-time fee of $365.
 What
top 5 numbers should you check each week? Click here for our
screenshot tour through five key measures and what those numbers
mean.
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Hostway Community
Success Story: Athene, Inc.
Athene helps companies build teams, hire the right people and
evaluate existing staff. Established only four years ago,
they've experienced rapid growth. But with expansion,
frustration spiked.
"I
needed to get in touch with my partners, to schedule meetings, to
share info. Time is our most precious resource, and we were
burning way too much on simple logistics," said founding
partner Barry Hull.
Technology to the
rescue with shared calendars and connectivity from Hostway's
hosted Microsoft Exchange.
"Without it, I don't know how I'd get
through my day," said Hull.
Today, Athene has grown
its customer base to 150 accounts nationwide.
Check them out at: www.atheneinc.com
Click
here for more on hosted Microsoft Exchange from Hostway.
Share Your Success Story…
Tell others how you've used the Web to power up your business!
If we showcase you in our newsletter, you get an inbound link to
your site (helps your Google ranking!) Just send your story,
name and a link to your Web site to:
editor@hostway.com.
Brain Teaser
How many laptops are left in U.S. airports each
week?
A. 500
B. 2,500
C. 7,500
D. 12,000
More than 12,000 laptops are lost in U.S.
airports each week according to a 2008 study of 106 airports in 49
states. Approximately 7% are lost in restaurants, 9% in
restrooms, 23% at departure gates and a whopping 40% are left at
security checkpoints.
Travel tip: Tape your name and mobile phone number to the outside of
your laptop, so security can call you back to the screening area to
pick up your machine.
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Sales
Booster: Search Engine Advertising with Google AdWords |
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Search engine advertising has many benefits. It's generally
less expensive than other forms of advertising. There's no
minimum spend. You're only charged if someone clicks
on your ad. And if you're an ecommerce site, it has the
added advantage of easy tracking to determine if your ad
spending resulted in purchases.
How does Google AdWords
work?
You pick keywords that will trigger your ad appearing as a sponsored
link when someone searches on that word.
If they click on the ad you've written, they go through to
the Web page you've chosen, and you're charged for the
click.
The more popular keywords cost more per click, but you can
set a daily maximum budget, and a maximum that you'll pay
per keyword.
Keyword Tip: Get Relevant
and Specific!
There must be a strong relevancy chain between the keyword,
your text ad and the landing page your ad clicks through
to. Make sure they line up and all contain the keywords
you've selected. Further, a broad term like "Hats"
will be more popular (and expensive!) than a more specific
phrase like "Cowboy Hats, " so choose targeted keywords to
get the biggest bang for your buck!
Want a few quick keyword suggestions for your site? (and
what they cost per click?)
Click here to try Google's free Keyword Tool. If you
select its "Website Content" option, it lets you enter any
Web site address, scans the site, suggests keywords and
provides those keywords' cost per click.
Click
here for more info on Hostway's service to help you manage
your Pay Per Click advertising campaigns.
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Ask The
Experts !
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It's true. The Web
has a language all its own. But don't despair! Check out
Hostway's free Web Resources Section for a
Web Glossary
to help decode industry lingo, acronyms and just plain confusing
phrases. Click
here for Web Resources. |
Featured
Product
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You're in Good Company !
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Since its creation
in 2001,
Wikipedia has grown rapidly into one of the largest
reference Web sites, attracting at least 684 million visitors
yearly by 2008. And we've hosted their site from the
very start. As their traffic grows by leaps and bounds, we
keep their site up and running smoothly. (As your company grows,
we look forward to doing the same for you!)
Got
a question? Get the answer. At Wikipedia.com.
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ISSUE
89 /
March 2009http://www.hostway.com
