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Issue 91 / May 2009 |
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Can your website generate cash? Absolutely! Try ecommerce, advertising or premium content. If you have products that lend themselves to online markets, maybe now's the time to add shopping to your site. To collect ad revenue, you can sell the ad space yourself or join a cost per click (CPC) or cost per thousand impressions (CPM) program that will send content-related ads to your site, and you keep a portion of the proceeds. A third and increasingly popular idea is charging viewers to download premium content you've created for sale.
For more on these ideas and other ways to monetize your site, read full story.
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Ecommerce in this Economy
ONLINE RETAIL FARes BETTER THAN OFFLINE
U.S. online retail sales (excl. travel) are expected to rise 11% this year, outpacing overall retail by 10%, per recent Forrester research. Reasons for online's growth? A more affluent customer base, a rise in comparative shopping and market share stolen from offline counterparts. Forrester projects online sales will grow from its current 5% of all retail to 8% by 2012 (excluding cars, travel and prescription drugs.)
Interested in adding ecommerce to your site? View plans.
Bookmark This!
Do you know Who is visiting your site?
While Google Analytics can tell you what pages visitors view while on your site, Quantcast can help you understand who's visiting with demographic, geographic and business segmentation. Sign up for a free account, and Quantcast generates a tag of code that you paste into the bottom of each page of your site. It collects and analyzes the audience data and provides a profile of your visitors.
Learn more.
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Hostway Community
 The setup was easy, it worked seamlessly,... and the value was outstanding."
Larry Harrett
Real Estate Development Director, Columbus Urban Growth Corporation
Ask the Expert
 RSS Feeds: What are they? Does my site need one? How do I set up a feed? Check out our Web Resources section to learn more about this fast growing way to get your information out to your website audience.
Brain Teaser
The average YouTube video is 3.5 minutes in length. About how many minutes of video are uploaded to YouTube each week?
a. 3 million minutes
b. 6 million minutes
c. 9 million minutes
d. 12 million minutes
More than 9 million minutes of video are uploaded each week. That's roughly the equivalent of 86,000 full-length feature films.
See previous Brainteasers.
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