Hostway Introduces One-Stop Web site Marketing and Analysis Plan

TrafficBooster Quickly and Easily Helps Market Web Sites

Chicago—July 15, 2003—Hostway Corporation, a global leader in Web hosting services, launched a complete Web site marketing package—TrafficBooster—that will help its hosting customers drive more traffic to their Web sites. It includes search engine optimization and Web analytics tools, sub-directory domains and domain aliases. This bundled product offers advanced marketing capabilities and user analysis without the expense of adding services separately. In order to give customers all the benefits of these products at an incredible value, Hostway’s TrafficBooster package costs about 50% less than buying these services piecemeal.

Developed in response to customers’ demand for additional marketing assistance from their Web hosting providers, TrafficBooster makes the power and promotion expertise of Hostway available to businesses that want to easily experience success in the online market.

"We consistently look for ways to help businesses get the most value from their Hostway Web hosting plans," said John Lee, Marketing Director of Hostway. "TrafficBooster is a way for customers to gain all the benefits of superior marketing and Web analytics services for one low price. This gives our customers the opportunity to tailor their sites and business initiatives to their customers behavior and ultimately improves their ability to be successful on the Web."

TrafficBooster includes:

• Search Engine Power Pack: Enables users to submit their sites to popular search engines, choose optimal keywords, and track progress.
• Subdirectory Domain Support: Offers customers the ability to tailor specific pages of their Web sites for either their employees or customers by creating up to five different third-level domains.
• Domain Aliases: Allows customers to redirect common misspellings in search engines to their main domain name.
• Urchin Web analytics with referrer log: Gives customers the data to target marketing efforts for the most effective audience response.

Hostway is committed to offering customers all the resources they need to have successful online businesses. TrafficBooster is just one example of how Hostway provides all-inclusive services businesses need to succeed on the Web—from site launch to maintenance to promotion.