RIPPED OFF: Hostway Finds Its Viral Marketing Campaign Has 'Spread' to Netscape
Netscape allegedly plagiarizes Hostway's latest online promotion.
Chicago, IL—Thursday, May 27, 2005—Viral marketing is supposed to spread a company's message from consumer to consumer. But Web hosting leader Hostway.com claims it has found a well-known Internet company copying its popular viral promotion, "Bob's Cube," in an apparent case of online plagiarism.
Hostway said it found striking similarities between its BobsCube.com (launched on April 1, 2005), a lighthearted interactive visit to a typical office worker's cubicle, and Netscape's "The Cubicle" (launched on May 27, 2005). Designed by 15letters.com, Hostway's Bob's Cube has averaged nearly 10,000 visits per day while receiving "Site of the Day" awards from coolhomepages.com and favouritewebsiteawards.com.
"With the great buzz Hostway has received, its no wonder Netscape wanted to join the fun," said John Lee, Hostway's vice president of marketing. "The team at Hostway is extremely flattered that Netscape chose Bob's Cube to inspire its design of The Cubicle. We're eagerly awaiting Netscape's thank you letter."
- Hostway's Bob's Cube launched on April 1: www.bobscube.com
- Netscape's Cubicle launched on May 27: netcenter.netscape.com/netcenter/?promo=cubicle
About Hostway Corporation
Hostway Corporation is a leader in Cloud, Managed, and Managed Hosting. Hostway delivers reliable, secure, and scalable Infrastructure-as-a-service (IaaS) solutions to over 600,000 customers worldwide. Hostway services its clients from more than 250,000 square feet of state-of-the-art data center space, spanning four continents and 12 countries. Hostway has emerged as one of the largest cloud hosting and Infrastructure-as-a-Service providers in the world due to the company’s expertise in developing secure, multi-tenant hosting environments and is committed to providing SMB's and large enterprises with cost effective business solutions. Hostway’s core products include Managed Hosting, Cloud Hosting, and Email and Applications.
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