Free Webinar: How Search Engine Marketing Drives Traffic to Small Business Web Sites

Representatives of Google and Hostway will teach small business owners how to boost sales through search engine marketing.

Chicago, Illinois, May 9, 2006—Driving quality traffic to a Web site is one of the biggest challenges for a small business. Simply launching a Web site does not guarantee people will find it among the millions of sites on the Internet today. Hostway Corporation, a global leader in Web hosting and managed services, will hold a live webinar on Tuesday, May 23, 2006, at 10:30 a.m. (CST) to show small businesses how to stand out from the crowd.

This webinar will explore the current and future trends in search engine marketing and present highly effective, low cost online marketing strategies. The webinar features expert panelists from Google, the world's largest search engine and provider of targeted advertising programs, and Hostway, a leading provider of Web presence services for small businesses.

Register for "How Search Engine Marketing can Boost Small Business's Revenue" to learn:

• How the rise of local online advertising affects small businesses
• How to get noticed once your business is online
• How to get noticed once your business is online
• How to use search engine marketing to drive traffic to your site
• Common search marketing mistakes to avoid

“The simple fact is that search engines have become consumers’ starting point for researching products and services. If small businesses don’t have a presence on the major search engines, they’re missing a great opportunity to connect with customers at the exact moment they are looking for the things these small businesses sell,” said John Lee, vice president of global marketing and general manager of Hostway. “The expert panelists for this webinar will provide useful tips outlining how small businesses can effectively market their businesses online to ensure they don’t get left behind.”

Kerrie Lenhart, Google’s online operations product specialist, and Sandra Liu, associate product marketing manager at Google, will discuss major trends shaping search engine marketing today and practical tips for small businesses.

Drew Mitchell, marketing services manager at Hostway, will touch upon the growth in local online advertising and present a quick and easy option for marketing a business online.

“Nearly 1 billion searches were made for local businesses in 2005, with 45% of those searches made with the intent to purchase. Small businesses cannot afford to ignore these statistics. That’s why Hostway offers a simple and affordable option that any-sized business can use to create an effective online presence,” said Mitchell.