Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
How many pages will your Web site include? What type of pages will they be? Creating a site map helps you not only answer these questions, but organize your pages into categories (thereby creating a navigation structure).
You’ve built a Web site, and you’re getting a decent amount of traffic. Now it’s time to make some money! We’ve compiled seven ideas on how you can turn a profit from your Web site, or at least make it pay for itself. continue »
By Adrian Dayton
I stumbled onto Twitter as a marketing tool completely by accident. I was looking for a way to promote a book I’m working on, and a friend suggested that I do two things: Start a blog and get on Twitter. continue »
Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking about a Web page designed for a specific offer. continue »
The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business with you. continue »
All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? continue »
When visitors come to your landing page via search engines, they’re likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages and the search engine results page. continue »
When you launch a marketing campaign, you need to test your landing pages with customers. No matter how hard you try, you don’t know how your customers will react to your pages without testing them. You’re too close to your company and your products to see yourself through your customers’ eyes. continue »
Search engines respond to billions of keyword searches. With a little planning, you can capture a piece of the Web site traffic generated by the top Internet search engines. continue »
Increasing search engine rank is such a hot topic today that an entire industry of search engine optimizers has sprung up to help people increase their Web site’s rank with the most popular search engines. continue »
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