Web page optimization is a multi-part strategy you can use to increase your Web site’s search engine ranking as much as possible. Based on the theory that people tend to click on links within the first few pages of search engine results, increasing your search engine rank can also increase your Web site traffic and possibly increase your sales. Click the links below to learn some simple ways you can help your Web site rank higher with the top search engines. continue »

Meta tags are the text inserted into the head of a Web page’s code containing information such as the title, author, keywords and refresh instructions for a Web page. They once had a great impact on search engine rank, but with the rise of Google’s search engine algorithms, that has changed. continue »

The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »

Your Web site linking strategy has two goals: 1. To drive traffic to your Web site and 2. To increase your rank with the major search engines. continue »

Google is currently the most popular Internet search engine, rising to prominence in recent years because it developed an algorithm that returns good search results. Google’s method is loosely based on the principles of democracy. The formula assumes that when one Web site links to another, the first Web site is affirming the value of or “voting” for the second one. The Web site with the most links pointing at it is the most valuable and ranks the highest. continue »

Most people familiar with the Internet have heard of Google’s PageRank system. By adding PageRank to other search factors, such as keyword frequency and content quality, Google was able to return higher quality search engine results than the competition. continue »

First conceived by Google Cofounder Larry Page during his days at Stanford University, PageRank is a critical piece of Google’s success story. Google was able to return higher quality search results by adding PageRank to other, existing criteria such as keyword relevancy to gain the competitive edge it needed to propel itself to the top of the search industry. continue »

Once you understand PageRank, you may be wondering how your Web site’s PageRank affects your site. Your PageRank is a single piece of the Google algorithm that determines your ranking on the search engine results page. It affects your Web site in a few ways: continue »

Yahoo Search is the currently one of the most popular Internet search engines according to Nielsen//NetRatings. In June 2006, users conducted 1.2 billion searches using the Yahoo! Search engine. continue »

You can use vertical search engines to boost your Web site traffic and product sales. A vertical, or “specialized,” search engine finds Web sites that deal with a specific topic. Instead of sending crawlers out to the Web, they send crawlers out to a specialized database to return search results. continue »