Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
Submitting your Web site to Web directories can positively impact your number of visitors and your rank in search engine results. A Web directory is a database that categorizes Web pages and links to them. Directories are reviewed by editors (instead of Web crawlers), and you must submit your Web site to each directory in order to be included. continue »
The Open Directory is edited by a large network of volunteers located all over the world. These editors weed out the bad Web sites and links and create a directory of valuable Web sites arranged by topic. continue »
The Yahoo! Directory is an index of Web sites by topic. Users can search the directory for Web sites that have been prescreened by human editors and found to be of value for that particular topic. A listing in the Yahoo! Directory can drive traffic to your Web site. continue »
There are many different parts to an SEO strategy for your Web site. This checklist will help you track your efforts and make sure you don’t miss any important elements. continue »
The word “advertising” calls to mind slick TV ads and high-end lifestyle photography created in super-expensive Madison Avenue offices — leaving many businesses to think they can’t afford to advertise their Web sites. In reality, you can advertise your Web site no matter how much money you have to spend. continue »
It’s hardly an exaggeration to say that everyone uses search engines today. That’s what makes search engine advertising a great way to connect with your target audience. Even better, you can target your ads based on keywords, and you only pay if a prospect clicks your ad. continue »
Keywords trigger your ads on the search engine. They ensure that your message reaches someone who likely has a high level of interest in your product. You can increase your ads’ effectiveness by choosing keywords that are: continue »
Search engine ads are short. You’ll need to choose your words carefully in order to make each one work toward your advertising goals. Consider how you can motivate readers to act. Will you appeal to their fears, happiness, insecurities or sense of humor? Knowing the effect you hope to produce will help you choose the right words. continue »
Google, Yahoo and Bing are currently the most popular search engines. If you know that your audience tends to use one more than the other, your choice is clear. If you’re on a tight budget, you may want to price your first-choice keywords on each search engine and go for lowest cost option. continue »
In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. continue »
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