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Small and Medium Businesses in the Cloud

Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]

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Design Your Web Site in Photoshop

Web Design

By Hostway

The Web is a visual medium, and people are likely to notice your design before anything else. So, if you’re a beginner designing your own Web site, you’ll need the right tools to create a quality end-product.

The most common way to design and code a Web site for professionals and amateurs alike is to build a template in Adobe Photoshop, then pull it into Dreamweaver for coding, text and images. continue »

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Web Presence More Important in a Recession?

Online Marketing

By Hostway

If the recession has you wondering where all the customers have gone, you only need to turn on your computer to find the answer. A March 2009 economic report from Pricegrabber.com shows that online consumers are spending more time searching the Internet for a deal. continue »

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Autoresponders—Put Your Follow-up on Autopilot!

Email Accounts

By Tracey Lawton

As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts–after all spending all day following up with clients isn’t a good use of your time; you also need to spend your time on income generating activities and generating cash flow for your business. continue »

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Five Tips for Using Syndicated Content Effectively

Web Content

By Hostway

Using syndicated content on your Web site can be a great deal, especially if it’s free. You get high-quality content, update your Web site often and enhance your site’s value to visitors. But of course, there’s a catch. continue »

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Optimize Your Site for Bing

Search Engine Optimization

By Hostway

Microsoft completed its rollout of Bing on June 3, 2009, replacing MSN. Billed as a “decision” engine, the new search engine has distinct features intended to make search engine results pages more useful and require less clicking. For example, when a user hovers his/her cursor over a search result, a summary of the page appears, thus providing more information without requiring a click. continue »

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How New Content and Post Frequency Impact SEO

Search Engine Optimization

By Jeffrey Smith

Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. continue »

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Adding Syndicated Content to Your Web Site

Web Content

By Hostway

While most people can easily write a few sentences, not many of us can design a Web site. So, you may focus on getting your site designed pre-launch but then be at a loss for words post-launch. continue »

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Video: Start Using Twitter for Your Business

Social Media Marketing

By Hostway

Twitter is a useful tool for engaging your customers in a conversation and driving traffic to your Web site. Watch this video to learn how to:

  • Send a tweet, retweet, @replay and direct message
  • Build a following
  • Search tweets by keyword

Video: Start Using Twitter for Your Business

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Fifteen Essential Checks Before Launching Your Web Site

How to Build a Website

By Lee Monroe

Your Web site is designed, the CMS works, content has been added and the client is happy. It’s time to take the Web site live. Or is it? When launching a Web site, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your Web site to the world. continue »

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List the Content and Functionality You Need

Website Plan

By Hostway

At this point in your planning, you’re probably getting excited about some of the ideas you have for your Web site. Now the fun begins. It’s time to decide how each page of your Web site will look and what functionality it needs to include to help you accomplish your goals. continue »

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