Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Hostway
Submitting an XML site map with a link to every page of your Web site is a great way to boost your search engine optimization (SEO) efforts. Sounds like a lot of work, right? It’s actually a simple copy/paste task when you use one of the free XML site map generators available on the Internet. continue »
By Hostway
Creating a Facebook page for your business can enhance your reputation online and give you another channel for finding and building relationships with influential bloggers, editors and reporters in your industry. In short, it’s a great tool for publicity. continue »
By Pete Moore
Internet marketers and Webmasters have always had a love/ hate relationship with Google. Whatever you think of them, they do provide Web site owners with some great market research tools. continue »
By Hostway
WordPress is one of the most commonly used blogging tools on the Web today. It’s a powerful , open source publishing platform with an administrative interface that doesn’t require a lot of experience to use—making it one of the more attractive blogging options on the market. continue »
By Hostway
While most businesses are eyeing the sales potential of Twitter, there’s another important use of this social networking tool. Public relations (PR) traditionally is managing the flow of information about your business. But the rise of social networking is quickly transforming the field. While you can’t exactly manage conversations on Twitter, you can join them and build a positive perception of your business in the Twittersphere. continue »
By Jeremy Gislason
The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate products, or click on ads that you recommend. continue »
By Hostway
If a recent layoff has kicked your entrepreneurial spirit into overdrive, an online business might be just the thing for you. continue »
By Hostway
If you’re like most businesses, you know that customer retention is important, but you just haven’t found the time to create and implement a strategy. You can bet that your customers are comparison shopping online, but even small efforts can make a big difference when customers are weighing you against your competitors. Here are some simple ideas you can use to start a customer retention plan for your online business. continue »
By Laura MacPherson
A lot of people can recognize good design when they see it on the Web. But most people don’t really know what makes that design good. continue »
By Hostway
Site maps are a key element in your search engine optimization (SEO) strategy and an important navigation tool for your visitors. Watch this video to learn:
Video: Introduction to Site Maps.
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