Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Enzo F. Cesario
Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the Web, we use search engines. To make sure the search engines find our content we optimize it. Search engine optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines. continue »
By Winmark Business Solutions
President Barack Obama approved a $168 million American Recovery and Reinvestment Act of 2009, or the Economic Stimulus Package, this year. The stimulus package was created to help the US economy get back on track after recently being declared in a recession. As a small business owner, you may benefit from the Stimulus Package. Some of the new tax provisions will put more money into the hands of small business owners, encouraging you to expand and improve your business operations. continue »
By Hostway
Emergency situations can be confusing. Emotions run high, especially if your home and family are also in danger. A business recovery plan helps you take control of the situation and increases your chances of winning the fight to stay in business. continue »
By Hostway
Recent studies show that objective third-party reviews and ratings increase sales on ecommerce Web sites. Reviews, even negative ones, can help establish credibility and trust in the minds of potential customers. And they provide customers with vital information that reduces return rates and raises post-sale satisfaction. continue »
By Titus Hoskins
After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google. continue »
By Hostway
Nine years ago, Rolf and Susan Hansen turned their part-time, online save-the-date wedding magnet Web site into a full-time business. The husband-and-wife team developed innovative designs and set to work marketing their products until the business really took off. continue »
By Hostway
Pay per click (PPC) advertising continues to be one of the most cost effective and measurable marketing mediums available. Campaigns are becoming more sophisticated to increase the return on investment. The PPC experience should be seamless: the search engine ad catches visitors’ attention with an offer and the ad leads to a offer-specific landing page that provides the offer details and tells visitors how to sign-up. continue »
By Karon Thackston
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.
There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy. continue »
By Hostway
There are many reasons to write a blog: to share your experiences, offer support to others facing the challenges you face, drive traffic to your business or to build a personal brand. But what about turning your blog into your business? continue »
By Lauren Hobson
Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. But as Web technology continues to evolve, it also creates new opportunities for small businesses to improve their SEO strategies and boost their rankings as well. Social media (sites like Facebook, Twitter, LinkedIn, Technorati, Digg, etc.) provide an excellent opportunity for small businesses to not only promote their products and services online, but also to gain significant ground in the search engine results. continue »
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