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Small and Medium Businesses in the Cloud

Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]

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Why People Go Online

Online Marketing

By Hostway

Segmenting customers by demographics has become second nature to any small business owner whether they realize it or not. If you’re running a retail store, you know what area most of your customers live in, how old they are, etc. and tailor your products and services to them. But a recent, and quarterly updated study by the public relations company Ruder Finn adds a new twist to customer segmentation in the online world–segmenting customers by intent. continue »

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Web Authoring Tools: How Do I Choose?

Web Design

By Hostway

You’re on your way to building a Web site. You have your logo, your images, your copy and even a video. Next step? Developing your Web site with Web authoring software. continue »

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Find Out Who’s Linking to Your Site

Web Analytics

By Hostway

Want to know how people are finding your Web site? Sure, Google might send some traffic your way, but you might be surprised to learn which other Web sites link to yours. continue »

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Chasing Bing: the Truth Behind the Hype

Search Engine Optimization

By Scott Buresh

In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?” continue »

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