Why People Go Online
Online MarketingBy Hostway
Segmenting customers by demographics has become second nature to any small business owner whether they realize it or not. If you’re running a retail store, you know what area most of your customers live in, how old they are, etc. and tailor your products and services to them. But a recent, and quarterly updated study by the public relations company Ruder Finn adds a new twist to customer segmentation in the online world–segmenting customers by intent. continue »



