Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Hostway
When you’re the boss, getting motivated and quickly seeing how more customers can increase your profits isn’t hard. Think big, just make sure your expectations can be met. It’s a lot easier to feel good about a 2 percent increase if your initial goal isn’t to double your revenue. continue »
By Hostway
Writing search engine friendly content for your Web site is easy when you know your goals and have a good set of keywords. All it takes is a little time and planning. continue »
By Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
By Winmark Business Solutions
For many small companies, the secret of continued business success in competing against larger companies is to do everything a little bit better than the competition. continue »
By Hostway
Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn’t use this low-cost, high-return marketing channel?
Here’s a checklist to help you start and manage your email marketing campaigns: continue »
By Hostway
As a small business, it’s important to have contact with your customers. But some phone calls could easily be handled by your Web site—saving time for you and your customers. Here are some ideas for how to tweak your Web site to handle some routine calls. continue »
By Kelley Robertson
When you make contact with a new prospect—either by telephone or in a face-to-face meeting—you have an extremely short window of time to connect with them. If you fail to achieve this, they will quickly tune you out. Here are several things you can do to lose your prospect’s attention in the first five seconds of the conversation: continue »
By Winmark Business Solutions
If you have ever considered or even dreamed of going into business for yourself, you’ve already engaged in some degree of business planning. Most likely your planning was intertwined with your thoughts about the personal issues that accompany a decision to start your own business. continue »
By Hostway
It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »
By Hostway
Adding a video to your Web site is a great way to introduce your brand, demonstrate your product or comment on an industry trend. Read on to learn what you need to create your video, convert it to the Flash video format and add it to your Web site. continue »
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