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Small and Medium Businesses in the Cloud

Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]

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Twelve Ways to Use Twitter for Social Media Marketing

Social Media Marketing

By Ron Knight

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign. continue »

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Getting a Loan for Your Business

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By Winmark Business Solutions

New small businesses that need a loan to get started are in a classic catch-22: lenders will want to see a proven track record before they lend you any money, but you can’t establish the track record until you get the loan. As a result, a lot of new owners have to turn to alternate sources of financing, such as selling personal assets, borrowing from friends and relatives, or taking on partners or investors. continue »

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Ten Ways to Raise Your Profile on Search Engines this Holiday Season

Search Engine Optimization

By Hostway

As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »

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Which Web Site Visitors Are Potential Clients?

Web Analytics

By Jerry Bader

With today’s Web site tracking software and services you can find out a lot about the people who visit your Web site. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers. continue »

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Checklist for Starting a New Business

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By Winmark Business Solutions

Think you know everything there is to know about starting a new business? There is a lot involved in getting a new business up and running. Winmark Business Solutions provides a basic, starting checklist for making your dream of owning your own business a reality. continue »

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CAPTCHA: An Introduction

Website Security

By Hostway

CAPTCHA is one of the most popular ways to stop Web robots from posting links in the comment section of your blog or submitting false entries in forms on your Web site. You’ve probably encountered it on various Web sites when entering information. You have to type the distorted letters you see in a box before submitting your information. continue »

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Search Engine Marketing (SEM) Checklist

Online Marketing

By Hostway

Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »

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