Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Hostway
You’ve wowed them with your design. That’s great. Now you have to get Web site visitors to read your copy. Your success depends not only on your writing chops; the font you choose will impact whether readers make the effort. continue »
By Donna Gunter
About a year ago I fired Internet Explorer as my primary browser. Why? Because it crashed on me constantly and took forever at times to transition from one site to another. I’ve found the Firefox browser much more user friendly, especially given the number of plugins that have been developed for the browser. continue »
By Winmark Business Solutions
Every business owner should develop a written guideline that sets forth the business’s marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the company’s marketing strategy. continue »
By Hostway
Get more value from your shrinking IT budget by outsourcing your routine server maintenance tasks and reallocating your staff to focus on adding value to your business. With hosted Web solutions, you can outsource without sacrificing quality or performance. continue »
By Hostway
Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here’s a checklist to help you get started with your enewsletter. continue »
By Meredith Liepelt
According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while. continue »
By Winmark Business Solutions
If you’re starting a business for the first time, you’re facing a challenge because you don’t have an established track record on which to rely. You do not have a history of operations, profitable or otherwise, and searching for help can be exhausting. However, there are several resources and organizations dedicated to helping women-owned businesses get started and grow successfully. continue »
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