By Hostway

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list. continue »

By Winmark Business Solutions

Whether you need a confidentiality policy will depend upon what type of information you feel you need to protect. Some specific items that can be protected by a confidentiality clause or agreement are customer lists, trade secrets, inventions, discoveries, data, formulas, business methods, processes, machines, manufacturers and compositions. continue »

By Hostway

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren’t making it easy for journalists to write about them. continue »

By Hostway

Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »

By Tinu AbayomiPaul

First, let’s define the term Explosive Results for our usage.

A standard social media campaign helps spread the word about you and encourages other people to as well.

An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.

When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »

By Hostway

You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to get started. We’ll walk you through the process of designing your newsletter. continue »

By Winmark Business Solutions

A noncompete agreement is either a separate agreement or a clause in an employment contract that prohibits an employee from working in a related business in your area for a certain length of time. Noncompete agreements are used to prevent an employee from using your business’s confidential information. continue »

By Hostway

Your brand is more than your logo and color palette. It’s what customers and potential customers think of you. For decades, if not centuries, businesses have worked to create positive associations with their logos, products and all other customer touch-points. continue »

By Hostway

How can you turn new innovations, grand openings, volunteer work and charitable contributions into links to your Web site? Writing press releases with embedded links and distributing them across the newswires can give you a number of high-quality links to help your search engine ranking. continue »

By Tom Shivers

Can my site rank better with a keyword-rich domain name? Sure.

Can my site rank better without a keyword in the domain name at all? Absolutely.

I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. continue »