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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


The SEO’s Toolkit Part One of Three: Firefox

Drive Traffic to Your Web Site, Guest Article, Search Engine Traffic

By Dave Davies

Every SEO [search engine optimizer] uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients — but we all use them. continue »

Complying with OSHA Requirements

Guest Article, Protect Your Business, Running Your Business

By Winmark Business Solutions

The heart of OSHA compliance is becoming aware of its published standards, which address specific hazards. The standards are divided into four major categories based on the type of work being performed: continue »

Ten Last-Minute Ways to Drive Holiday Sales

Increase sales, Quick Tips, Running Your Business

By Hostway

The holiday shopping season is just a couple days away, and online shoppers have expectations about what the shopping experience should be like. They want a Web site that loads quickly, protects their personal information and is easy to navigate. If your Web site lacks any of these qualities, you could lose business to the competition. You’ll need every competitive advantage you can get for your Web site this holiday season. Read on for some small tips that can help you keep customers clicking on your ecommerce Web site into the New Year. continue »

Sitemaps and SEO

Drive Traffic to Your Web Site, Guest Article, Search Engine Traffic

By WebAssist

Creating an HTML sitemap and a XML sitemap for your Web site could be the easiest thing you do to improve your exposure on the Web. For those of you who pay close attention to the search engine optimization (SEO) of your site, this could be the one thing that gets you onto the first page of Google’s results. For those who don’t devote too much time on the SEO of their site—this is a good place to start. By submittíng a sitemap to various search engines, you are telling them that you exist and what pages your site has to offer the World Wide Web. continue »

Email Marketing Tip: Increase Sales with a Coupon

Drive Traffic to Your Web Site, Email Marketing, Increase sales

By Hostway

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list. continue »

Your Confidentiality Policy

Guest Article, Protect Your Business, Running Your Business

By Winmark Business Solutions

Whether you need a confidentiality policy will depend upon what type of information you feel you need to protect. Some specific items that can be protected by a confidentiality clause or agreement are customer lists, trade secrets, inventions, discoveries, data, formulas, business methods, processes, machines, manufacturers and compositions. continue »

Don’t Hand Your Free Publicity to the Competition

Drive Traffic to Your Web Site, Publicity

By Hostway

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren’t making it easy for journalists to write about them. continue »

How to Start a Business

Running Your Business, Start a Business

By Hostway

Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »

Seven Social Media Tactics for Explosive Results in Your Business

Drive Traffic to Your Web Site, Guest Article, Quick Tips, social media

By Tinu AbayomiPaul

First, let’s define the term Explosive Results for our usage.

A standard social media campaign helps spread the word about you and encourages other people to as well.

An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.

When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »

Email Newsletter Design Guide

Drive Traffic to Your Web Site, Email Marketing

By Hostway

You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to get started. We’ll walk you through the process of designing your newsletter. continue »