Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Dave Davies
Every SEO [search engine optimizer] uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients — but we all use them. continue »
By Winmark Business Solutions
The heart of OSHA compliance is becoming aware of its published standards, which address specific hazards. The standards are divided into four major categories based on the type of work being performed: continue »
By Hostway
The holiday shopping season is just a couple days away, and online shoppers have expectations about what the shopping experience should be like. They want a Web site that loads quickly, protects their personal information and is easy to navigate. If your Web site lacks any of these qualities, you could lose business to the competition. You’ll need every competitive advantage you can get for your Web site this holiday season. Read on for some small tips that can help you keep customers clicking on your ecommerce Web site into the New Year. continue »
By WebAssist
Creating an HTML sitemap and a XML sitemap for your Web site could be the easiest thing you do to improve your exposure on the Web. For those of you who pay close attention to the search engine optimization (SEO) of your site, this could be the one thing that gets you onto the first page of Google’s results. For those who don’t devote too much time on the SEO of their site—this is a good place to start. By submittíng a sitemap to various search engines, you are telling them that you exist and what pages your site has to offer the World Wide Web. continue »
By Hostway
Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list. continue »
By Winmark Business Solutions
Whether you need a confidentiality policy will depend upon what type of information you feel you need to protect. Some specific items that can be protected by a confidentiality clause or agreement are customer lists, trade secrets, inventions, discoveries, data, formulas, business methods, processes, machines, manufacturers and compositions. continue »
By Hostway
Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren’t making it easy for journalists to write about them. continue »
By Hostway
Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »
By Tinu AbayomiPaul
First, let’s define the term Explosive Results for our usage.
A standard social media campaign helps spread the word about you and encourages other people to as well.
An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.
When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »
By Hostway
You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to get started. We’ll walk you through the process of designing your newsletter. continue »
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