Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Winmark Business Solutions
A noncompete agreement is either a separate agreement or a clause in an employment contract that prohibits an employee from working in a related business in your area for a certain length of time. Noncompete agreements are used to prevent an employee from using your business’s confidential information. continue »
By Hostway
Your brand is more than your logo and color palette. It’s what customers and potential customers think of you. For decades, if not centuries, businesses have worked to create positive associations with their logos, products and all other customer touch-points. continue »
By Hostway
How can you turn new innovations, grand openings, volunteer work and charitable contributions into links to your Web site? Writing press releases with embedded links and distributing them across the newswires can give you a number of high-quality links to help your search engine ranking. continue »
By Tom Shivers
Can my site rank better with a keyword-rich domain name? Sure.
Can my site rank better without a keyword in the domain name at all? Absolutely.
I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. continue »
By Winmark Business Solutions
When purchasing office equipment, you’ll often have the option of purchasing a service contract on the new equipment. In fact, sellers will often go out of their way to try to get you to purchase a service contract. The main reason for this is that the profit margin on the service contract is often greater than the profit margin on the piece of equipment you’re purchasing. continue »
By Hostway
A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »
By Hostway
Social bookmarking sites offer a free way to drive traffic to and raise awareness of your Web site. Social bookmarking is a way for people to save links to Web pages they like in the cloud and access them from any Internet connection. It also allows users to share bookmarked pages with each other, increasing its value to users and making it more attractive to marketers looking to gain traction with a viral marketing campaign. continue »
By Bill Platt
Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their Web site in order to rank well in Google. continue »
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