By Hostway
You’ve penned the perfect headline. Your keywords are strategically scattered throughout pages of copy you refined for hours. You’re ready to grab your visitors’ attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action? continue »
By Hostway
You’ve wowed them with your design. That’s great. Now you have to get Web site visitors to read your copy. Your success depends not only on your writing chops; the font you choose will impact whether readers make the effort. continue »
By Meredith Liepelt
According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while. continue »
By Hostway
Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn’t use this low-cost, high-return marketing channel?
Here’s a checklist to help you start and manage your email marketing campaigns: continue »
By Jerry Bader
With today’s Web site tracking software and services you can find out a lot about the people who visit your Web site. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers. continue »
By Enzo F. Cesario
Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the Web, we use search engines. To make sure the search engines find our content we optimize it. Search engine optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines. continue »
By Hostway
Segmenting customers by demographics has become second nature to any small business owner whether they realize it or not. If you’re running a retail store, you know what area most of your customers live in, how old they are, etc. and tailor your products and services to them. But a recent, and quarterly updated study by the public relations company Ruder Finn adds a new twist to customer segmentation in the online world–segmenting customers by intent. continue »
By Hostway
You’re on your way to building a Web site. You have your logo, your images, your copy and even a video. Next step? Developing your Web site with Web authoring software. continue »
By Hostway
The Web is a visual medium, and people are likely to notice your design before anything else. So, if you’re a beginner designing your own Web site, you’ll need the right tools to create a quality end-product.
The most common way to design and code a Web site for professionals and amateurs alike is to build a template in Adobe Photoshop, then pull it into Dreamweaver for coding, text and images. continue »
By Tracey Lawton
As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts–after all spending all day following up with clients isn’t a good use of your time; you also need to spend your time on income generating activities and generating cash flow for your business. continue »