It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
You’ve penned the perfect headline. Your keywords are strategically scattered throughout pages of copy you refined for hours. You’re ready to grab your visitors’ attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action? continue »
By Jerry Bader
With today’s Web site tracking software and services you can find out a lot about the people who visit your Web site. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers. continue »
By Enzo F. Cesario
Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the Web, we use search engines. To make sure the search engines find our content we optimize it. Search engine optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines. continue »
By Hostway
Using syndicated content on your Web site can be a great deal, especially if it’s free. You get high-quality content, update your Web site often and enhance your site’s value to visitors. But of course, there’s a catch. continue »
By Hostway
While most people can easily write a few sentences, not many of us can design a Web site. So, you may focus on getting your site designed pre-launch but then be at a loss for words post-launch. continue »
By John Metzler
Small business owners may not have the resources to invest heavily in their Web presence and finding solutions to problems can be like finding a needle in a haystack. You know something’s wrong but don’t have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don’t know what kind of traffic you’re getting? Web site problems can fall into a myriad of categories. So if you think your Web site sucks, a) it probably does, and b) you should read on. continue »
Because the Web is a visual medium, graphics are important. Whether you hire a designer or create the Web site yourself, you need to find graphics to put on your Web site. continue »
Whether you’re preparing product shots for your online store or posting personal snapshots online, a little preparation and editing can make your images more powerful. Read on for 10 tips for improving your online photos. continue »
No matter how brilliant or well-written your words are, your visitors are unlikely to read them. Research shows that people scan Web pages for the information they seek. But, with some planning, you compose your message so it gets noticed. continue »
Sometimes it’s difficult to communicate what you know about your company in a meaningful and direct way. When you’re planning the content for your Web site, watch out for some of the most common writing mistakes and find out how to make your words speak volumes. continue »