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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


Create a Site Map

Anatomy of a Web Site, Domain Name, Web Site Plan

How many pages will your Web site include? What type of pages will they be? Creating a site map helps you not only answer these questions, but organize your pages into categories (thereby creating a navigation structure).

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Name Your Web Site

Anatomy of a Web Site, Domain Name

Visitors will type your domain name into a browser or click it on a search engine results page before you have a chance to wow them with your Web site. It’s your first impression, so make it good. Your domain name should fit the style and tone of your Web site and clue visitors in to what they’re about to see. continue »

Choose a Top-Level Domain

Anatomy of a Web Site, Domain Name

You found a domain name that practically jumps off the page and sticks in people’s minds. Now you have to pair it with an equally memorable top-level domain (TLD). continue »

Unsponsored Top-Level Domains

Anatomy of a Web Site, Domain Name

An unsponsored top-level domain (TLD) reaches out to a wide audience. Because they are among the most familiar TLDs, they can help increase your traffic as your visitors are more likely to remember them. continue »

Sponsored Top-Level Domains

Anatomy of a Web Site, Domain Name

A sponsored top-level domain (TLD) carries certain restrictions that limit its use to a specific community of Internet users. If you serve one of these groups, using a sponsored TLD is a great way to show your affiliation and establish credibility with your audience. A sponsor manages each of the following TLDs and sets the policies governing who may register the names and how they are used. continue »

Country Code Top-Level Domains

Anatomy of a Web Site, Domain Name

Country code top-level domains (TLDs) were intended to represent individuals and organizations within the designated country. There are well over 200 country code TLDs available for registration today. They are a good fit for businesses based in the country or as domain aliases for the business Web site of a multinational company. continue »

Domain Name Aftermarket

Anatomy of a Web Site, Domain Name

If you’re looking for a domain name right now, you’ve probably noticed that most of the good ones are taken. They’re taken because they’re short, simple, recognizable, and they end with the most coveted of domain extensions: .com. But like most things in life, you may be able to convince the owner to part with that domain name for the right price. continue »

Whois Database

Anatomy of a Web Site, Domain Name

Much like a telephone company, the Internet Corporation for Assigned Names and Numbers (ICANN) maintains a directory of contact information for everyone who registers a domain name. The Whois database contains the name, physical address, email address and telephone number for each registrant. continue »

Develop a Web Site Plan

Anatomy of a Web Site, Domain Name, Getting Started, Shared, Web Site Plan

Whether you’re building your Web site or outsourcing the job, planning is vital to your project’s success. Carefully planning in the beginning makes for a better end product, especially given the interactive nature of the Web. continue »