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Anatomy of a Web Site

Drafting a Request for Proposal [for Web Design]

Design

By Winmark Business Solutions

A Request for Proposal (RFP) provides the basis for selecting the Web site developer who will implement your company’s Web site project. An RFP is an evolved version of an implementation plan that includes information requested from vendors to aid in selection. continue »

Avoid the Pitfalls of Domain Name Transfer

Domain Name

By Bruce Tyson

Domain registration companies (registrars) are in a highly competitive market. As they vie for business, they sometimes offer special pricing, extra features, or other incentives for you to register your domain with or transfer it to them. You may find these offers attractive, but don’t want to interrupt your service by making the switch. Fortunately, you can take advantage of lower prices and added features without experiencing the pain of moving. continue »

What is Hybrid Exchange Email?

Email

By Gail Seymour

In the business world, access to email is imperative. For those working in an office, standard POP3 email services are generally sufficient. For those on the road, however, or in key positions, the added functionality of Microsoft’s Exchange Server means they can stay in contact with the office in real time. continue »

Ongoing Web Site Maintenance

Web Site Plan

By Winmark Business Solutions

The cost of your organization’s Web site involves more than the cost of your project. You must consider the total cost of owning and maintaining your Internet site. Be prepared to ask related questions: How often will the site be updated? Who will update the site? What is the anticipated return on investment? continue »

Introduction to Web Site Architecture

Web Site Plan

By Sangeeta Deogawanka

So you have decided to build your own Web site or redesign your existing Web site to better suit the needs of your business. How would you go about it? continue »

What to Look for in a Web Host

Web Hosting

By Melissa J Luther

Many small business owners put a lot of effort into their Web site, but almost no thought into their Web hosting. However, your Web site host is just as important as the site itself. Different hosts offer different benefits, or lack thereof, and an unreliable host can torpedo your online marketing efforts.

A good hosting company should offer, at a minimum: continue »

Web Design Trends Whose Time has Passed

Design

By Tammy Elizabeth Southin

Just like acid-wash, nothing dates you like an outdated Web site. For a small business owner, having a site full of old trends and features does not just make you a social pariah; it can literally make or break your business. Your Web site is often the first and sometimes only point of contact for your customers. Review your site for these Web design trends whose time has passed. continue »

Top 10 Web Design Trends for 2010

Design

By Michaela Langstone

At the start of 2010, there are some clear-cut trends in Web design to consider. The fashionable Web sites of the year verge on the very creative and funky. While it is difficult to predict which one is going to be the biggest this year, here are the top 10 Web design trends to watch for and implement in 2010: continue »

Should I Use Subdirectories or Separate Web Sites?

Anatomy of a Web Site

By Melissa J Luther

The answer to whether a subdirectory or separate Web site is best depends on what you are trying to accomplish. Are you trying to create a unified brand for your company or trying to distinguish different divisions within your company as individual brands? Are you setting up an official company blog, or are individual employees blogging about their areas of expertise?

Just as there are many ways to structure a business, there are many ways to create an online presence. There is no one-size-fits-all solution for every business, even within the same industry. There are, however, guidelines that you can use to determine which solution is best for you. continue »

Is Microsoft Exchange Just for Big Businesses?

Email

By Melissa J Luther

Microsoft Exchange is a powerful messaging system popular with big businesses for its integrated mail server, email client and groupware applications, including shared contacts, folders, calendars and more.

Because Microsoft is nearly synonymous with business computing, most people are familiar with the Office software products, including the Outlook email and information management software. This ubiquity, and the ease of integrating Microsoft products into a seamless solution, makes Microsoft Exchange top-of-mind when businesses need an email solution. continue »