By Samantha Gluck
When you’re writing for your Web site, you may start to wonder: Is this too short? Or, Is it too long? Just as every person is unique, every Web site, business and selling style are unique. There is really no one-size-fits all solution regarding Web page length. Expert opinions have a wide variance. continue »
By Bruce Tyson
A Content Management System, or CMS, is an application running on a Web site that allows users to produce and manage dynamic Web sites without any technical knowledge. Everything is done through an easy to use graphical interface that loads into a Web browser. continue »
By Bruce Tyson
Google, the leading Internet search engine, provides over two-thirds of all online searches. Google is popular because it has perfected the art of helping users find what they are looking for. Now Google’s technology is available for Webmasters and bloggers so visitors can find content on their Web site. continue »
By Winmark Business Solutions
A Request for Proposal (RFP) provides the basis for selecting the Web site developer who will implement your company’s Web site project. An RFP is an evolved version of an implementation plan that includes information requested from vendors to aid in selection. continue »
By Bruce Tyson
Domain registration companies (registrars) are in a highly competitive market. As they vie for business, they sometimes offer special pricing, extra features, or other incentives for you to register your domain with or transfer it to them. You may find these offers attractive, but don’t want to interrupt your service by making the switch. Fortunately, you can take advantage of lower prices and added features without experiencing the pain of moving. continue »
By Gail Seymour
In the business world, access to email is imperative. For those working in an office, standard POP3 email services are generally sufficient. For those on the road, however, or in key positions, the added functionality of Microsoft’s Exchange Server means they can stay in contact with the office in real time. continue »
By Winmark Business Solutions
The cost of your organization’s Web site involves more than the cost of your project. You must consider the total cost of owning and maintaining your Internet site. Be prepared to ask related questions: How often will the site be updated? Who will update the site? What is the anticipated return on investment? continue »
By Sangeeta Deogawanka
So you have decided to build your own Web site or redesign your existing Web site to better suit the needs of your business. How would you go about it? continue »
By Melissa J Luther
Many small business owners put a lot of effort into their Web site, but almost no thought into their Web hosting. However, your Web site host is just as important as the site itself. Different hosts offer different benefits, or lack thereof, and an unreliable host can torpedo your online marketing efforts.
A good hosting company should offer, at a minimum: continue »
By Tammy Elizabeth Southin
Just like acid-wash, nothing dates you like an outdated Web site. For a small business owner, having a site full of old trends and features does not just make you a social pariah; it can literally make or break your business. Your Web site is often the first and sometimes only point of contact for your customers. Review your site for these Web design trends whose time has passed. continue »