It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
You’ve wowed them with your design. That’s great. Now you have to get Web site visitors to read your copy. Your success depends not only on your writing chops; the font you choose will impact whether readers make the effort. continue »
By Meredith Liepelt
According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while. continue »
By Hostway
Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn’t use this low-cost, high-return marketing channel?
Here’s a checklist to help you start and manage your email marketing campaigns: continue »
By Hostway
Segmenting customers by demographics has become second nature to any small business owner whether they realize it or not. If you’re running a retail store, you know what area most of your customers live in, how old they are, etc. and tailor your products and services to them. But a recent, and quarterly updated study by the public relations company Ruder Finn adds a new twist to customer segmentation in the online world–segmenting customers by intent. continue »
Choosing the right Web hosting plan can be a daunting task with an enormous number of products and features available. Deciphering specifications and making sense of the jargon is only the first step. Finding a company you trust is equally important. continue »
Take a tour of your Web hosting plan options. You’ll discover the difference between dedicated and shared hosting and find out which type of hosting plan fits your online needs. continue »
Most personal and small- to medium-sized business Web sites run well on shared-server Web hosting plans. Shared hosting plans give Web site owners a reliable and inexpensive way to create and maintain a Web presence. continue »
One common misconception about choosing a Web hosting operating system is that if you design your Web site on and generally use a Windows computer, you need a Windows Web hosting plan. While both your personal computer and a Web server have operating systems, they do not need to run the same system to work together. continue »
When you purchase a Windows Web hosting plan, you are renting space for your Web site on a server that runs some version of Microsoft’s Windows operating system for servers. This is not the same operating system that runs on a Windows PC. continue »
Linux Web hosting plans reside on a server equipped with the open source Linux operating system. Because Linux is an open source operating system, it is available to your Web host with few restrictions and no attached licensing fees. That’s why Linux hosting plans often cost less than Windows plans. continue »