By Jerry Bader

With today’s Web site tracking software and services you can find out a lot about the people who visit your Web site. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers. continue »

By Hostway

You’re on your way to building a Web site. You have your logo, your images, your copy and even a video. Next step? Developing your Web site with Web authoring software. continue »

By Hostway

Using syndicated content on your Web site can be a great deal, especially if it’s free. You get high-quality content, update your Web site often and enhance your site’s value to visitors. But of course, there’s a catch. continue »

By Hostway

At this point in your planning, you’re probably getting excited about some of the ideas you have for your Web site. Now the fun begins. It’s time to decide how each page of your Web site will look and what functionality it needs to include to help you accomplish your goals. continue »

Your Web site’s success ultimately depends on attracting and holding the interest of your visitors. To create a good experience that keeps them coming back, take the time to explore your project from your visitors’ perspective. continue »

How many pages will your Web site include? What type of pages will they be? Creating a site map helps you not only answer these questions, but organize your pages into categories (thereby creating a navigation structure).

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Setting specific goals gives you focus as you plot out the various elements of your Web site. Goals can give you direction for everything from what functionality you need to what color palette to use. They can help you limit the scope of your project and provide criteria for measuring success. continue »

Whether you’re building your Web site or outsourcing the job, planning is vital to your project’s success. Carefully planning in the beginning makes for a better end product, especially given the interactive nature of the Web. continue »

Home Page

The home page is the theoretical entry point to the rest of your Web site (search engines may drive visitors to other pages of your site). Unless you only sell one product or service, this page should introduce you or your company to visitors and give a general sense of how you can help them. Other pages will give them specific information. Use this page as a soft-sell opportunity to get visitors acquainted with you before you make your sales pitch. continue »

Kick off a team project or give your employees a shared workspace by creating a secure, internal Web site. Online collaboration breaks through the barriers of physical distance, uncompromising schedules or inclement weather and allows the team to work together any time anywhere. It’s a great way to boost productivity. continue »