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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


Build a Community

Anatomy of a Web Site, Web Site Plan

One of the most famous online communities, MySpace, is projected to have more than 100 million user profiles. As the site grows, users find it more difficult to locate and connect with the right people — creating demand for niche online communities. continue »

Monetizing Your Community

Anatomy of a Web Site, Web Site Plan

Even if you started your online community as a hobby, you may consider monetizing your content as your membership and administrative duties grow. Online communities usually follow one of two business models: ad supported or subscription-based. continue »

Do Local Businesses Need a Web Site?

Anatomy of a Web Site, Web Site Plan

Consider this: last year online research influenced an estimated $471 billion in in-store sales while ecommerce sales totaled $136 billion, according to a 2007 eMarketer study. continue »

Planning a Web Site for Your Local Business

Anatomy of a Web Site, Web Site Plan

The only difference between a local business Web site and a national or international Web site is the audience. Your local Web site should have the same polished appearance of a professionally designed site, but feature geographic terms and imagery (if applicable) prominently and emphasize information that your target audience needs to do business with you. continue »

Local Business Profile

Anatomy of a Web Site, Web Site Plan

If you’re not quite ready for the full-scale project of designing, launching and maintaining a Web site, but want to lead Web surfers to your business, a local business profile is for you. continue »

Business Site – Ecommerce

Anatomy of a Web Site, Web Site Plan

Many businesses use their Web sites to sell their products and services directly to customers. By creating an online store, you can not only educate your customers about your business but also give them the opportunity to make a purchase while they are doing their research. Whether you have a local business or a national enterprise, being able to sell your products and services directly on your Web site increases your business’s visibility, scope and revenue potential. continue »

Business Site – Informational

Anatomy of a Web Site, Web Site Plan

Having a Web site to promote your business is vital in helping your business succeed. Even if you choose not to sell products directly from your site, you need to have a Web presence so that customers understand what your business is all about. continue »

Interest Group

Anatomy of a Web Site, Web Site Plan

If you’re interested in a particular band, an ancient religion or a popular sport, having a Web site devoted to your interest is a great way to connect with fellow fans, spread knowledge and spend time devoted to something you truly enjoy. The Internet offers a wealth of information, and it’s exciting and rewarding to make your contribution with something you love. continue »

Personal Web Site

Anatomy of a Web Site, Web Site Plan

Having your own Web site is a great way to keep your family and friends informed about what’s going on in your life. A personal Web site can be used to post and share pictures, detail your experiences with a blog, keep people informed about your upcoming major life events, such as a wedding. continue »