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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


Plan Your Retail Web Site for Success

Web Site Plan

By Joyce V. Harrison

You want the sweat equity that you put into your retail Web site to pay off in profitability. Read on for some best practices to follow that may improve the ROI of your online business. continue »

Content Management Systems: An Introduction

Web Site Plan

By Bruce Tyson

A Content Management System, or CMS, is an application running on a Web site that allows users to produce and manage dynamic Web sites without any technical knowledge. Everything is done through an easy to use graphical interface that loads into a Web browser. continue »

Adding Google Custom Search to Your Site

Web Site Plan

By Bruce Tyson

Google, the leading Internet search engine, provides over two-thirds of all online searches. Google is popular because it has perfected the art of helping users find what they are looking for. Now Google’s technology is available for Webmasters and bloggers so visitors can find content on their Web site. continue »

Ongoing Web Site Maintenance

Web Site Plan

By Winmark Business Solutions

The cost of your organization’s Web site involves more than the cost of your project. You must consider the total cost of owning and maintaining your Internet site. Be prepared to ask related questions: How often will the site be updated? Who will update the site? What is the anticipated return on investment? continue »

Introduction to Web Site Architecture

Web Site Plan

By Sangeeta Deogawanka

So you have decided to build your own Web site or redesign your existing Web site to better suit the needs of your business. How would you go about it? continue »

Which Web Site Visitors Are Potential Clients?

Content, Guest Article, Web Site Plan

By Jerry Bader

With today’s Web site tracking software and services you can find out a lot about the people who visit your Web site. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers. continue »

Web Authoring Tools: How Do I Choose?

Do It Yourself, Software, Web Site Plan

By Hostway

You’re on your way to building a Web site. You have your logo, your images, your copy and even a video. Next step? Developing your Web site with Web authoring software. continue »

Five Tips for Using Syndicated Content Effectively

Anatomy of a Web Site, Content, Quick Tips, Web Site Plan

By Hostway

Using syndicated content on your Web site can be a great deal, especially if it’s free. You get high-quality content, update your Web site often and enhance your site’s value to visitors. But of course, there’s a catch. continue »

List the Content and Functionality You Need

Anatomy of a Web Site, Web Site Plan

By Hostway

At this point in your planning, you’re probably getting excited about some of the ideas you have for your Web site. Now the fun begins. It’s time to decide how each page of your Web site will look and what functionality it needs to include to help you accomplish your goals. continue »

Document the User Experience

Anatomy of a Web Site, Web Site Plan

Your Web site’s success ultimately depends on attracting and holding the interest of your visitors. To create a good experience that keeps them coming back, take the time to explore your project from your visitors’ perspective. continue »