By Laura MacPherson
A lot of people can recognize good design when they see it on the Web. But most people don’t really know what makes that design good. Read the rest of this entry »
By Hostway
Site maps are a key element in your search engine optimization (SEO) strategy and an important navigation tool for your visitors. Watch this video to learn:
Video: Introduction to Site Maps.
by Hostway
Microsoft SharePoint is one of the most powerful collaboration tools you can use. But because of its many features, people may initially find the possibilities a bit overwhelming. Before you give up on the potential benefits SharePoint has to offer, discover some of the ways you can use it in your own business. Read the rest of this entry »
By Hostway
The Web is a visual medium, and people are likely to notice your design before anything else. So, if you’re a beginner designing your own Web site, you’ll need the right tools to create a quality end-product.
The most common way to design and code a Web site for professionals and amateurs alike is to build a template in Adobe Photoshop, then pull it into Dreamweaver for coding, text and images. Read the rest of this entry »
By Lee Monroe
Your Web site is designed, the CMS works, content has been added and the client is happy. It’s time to take the Web site live. Or is it? When launching a Web site, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your Web site to the world. Read the rest of this entry »
Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking about a Web page designed for a specific offer. Read the rest of this entry »
The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business with you. Read the rest of this entry »
All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? Read the rest of this entry »
When visitors come to your landing page via search engines, they’re likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages and the search engine results page. Read the rest of this entry »
When you launch a marketing campaign, you need to test your landing pages with customers. No matter how hard you try, you don’t know how your customers will react to your pages without testing them. You’re too close to your company and your products to see yourself through your customers’ eyes. Read the rest of this entry »