By Monique Martin
With so many options for selling your products online, deciding which is best can be overwhelming for any small business. Web sites like eBay, Etsy and Amazon offer lots of buyers, but which, if any, are right for your business? continue »
By Jen Brister
Almost every business today has its own Web site and your business should be no different. No matter how large or small the company, Web sites are a valuable resource for branding and getting you noticed. If you have a retail company that does not have a shopping area on your Web site, you are losing out on daily sales. Web site shopping carts operate 24 hours a day, 7 days a week and can sell items for you with little or no additional effort on your part. continue »
By Joyce Harrison
You may have a very small business but your Web site has to compete with the big guns. You have only a few seconds to make an impression with “window shoppers” who come to your home page. If your “storefront” doesn’t attract them, one click and you’ve lost potential sales.
Here are some tips for creating the ideal ecommerce home page. continue »
By Lynn Jordan
Some business owners think of YouTube as a place where people put up ridiculous videos of their kids and pets. Even Internet savvy business owners may wonder if YouTube is worth your time. The answer is a resounding YES. It doesn’t matter if your business is on line or off line. You will still benefit. continue »
By Joyce V Harrison
If you’re a small business, making a video for your Web site or YouTube can help sell your product or service. It’s smart to start with a script. One option is to hire a writer locally or from such Web sites as elance.com and guru.com. But if your resources are limited, you can consider the DIY route. But how do you write an online video script yourself? Here’s a guide to help you prepare. continue »
By Gail Seymour
Following established navigation conventions on your Web site can make it easier for your visitor to find what they are looking for, where they expect to find it. There are three main types of navigation included on most professional Web sites. Consider setting your navigation structure to match these conventions to improve your visitor experience. continue »
By Bruce Tyson
What good is selling without a way to get paid? A payment gateway is a vital link that enables online and traditional commerce using credit and debit cards. When a customer goes through checkout at a local store, the card swipes through the reader attached to the merchant’s payment gateway, sending a request for payment to the customer’s card issuer. If authorized, the payment transfers from the card to the merchant’s account. Without a payment gateway, customers must pay with cash, an option not available at an online store. continue »
By Simon Wright
For many sole traders and small companies, the ability to manage business on the move is crucial and these groups have been among the highest adopters of smart phone technology. Additionally, small businesses rely heavily upon Web sites to attract new business, necessitating an awareness of trends towards mobile Web usage. continue »
By Melissa J Luther
Nothing in life stays the same, and that includes your Web site. This is a good thing, because a Web site should be dynamic, growing and changing with your business. Unfortunately, while the search engines love fresh new content, they are less enamored of changes to existing content. continue »
By Hostway
Product descriptions are one of the most important parts of an ecommerce Web site. They can help you reach your two main business goals: To increase sales and decrease returns. Here are some tips to help you write product descriptions that sell. continue »