It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Monique Martin
No small business can afford to ignore YouTube. It’s the second largest search engine in the world and getting your business videos highly ranked is a key element in any successful marketing strategy. Competing for keyword rankings on YouTube takes more than your typical SEO. continue »
By Monique Martin
As a small business, you can’t afford to miss any opportunity to increase the visibility of your Web site. While there’s some debate over what level of importance Google PageRank has in search result placement, it’s still a factor in their mysterious algorithm. That means that it’s something you simply can’t ignore. Here are 10 tips for improving your Google PageRank. continue »
By Julie Bombacino
Can other search engines help your business?
By now, you’ve most likely tried the major search engines (Google, Yahoo!, Bing) to grow your business. Maybe you liked the initial pay-per-click (PPC) results, so you started spending more and more until eventually it wasn’t worth it. Sound familiar? If so, might be time to test some of the smaller engines (what we in the industry refer to as second- and third-tier search engines). continue »
By Richard Gilmore
Meta descriptions (the text snippets of the Web page you see in search results) used to be an important ranking factor. Until not too long ago both Google and Yahoo! officially announced they no longer used meta descriptions in their search algorithms. But recent developments in Google’s search algo bring meta description back to life as a ranking factor. continue »
By Melissa J Luther
Whether you are rewriting your URLs to make them more search engine friendly, rearranging your content or moving everything to a brand new domain, 301 redirects are the way to accomplish a smooth transition. continue »
By Melissa J Luther
Using multiple domain names to boost SEO value of one Web site is a tricky beast. While it might seem simple enough to register many domains containing keywords for which you’d like to rank and then routing traffic through them to your primary Web site, it is actually not so easy. continue »
By Dan Kenitz
In the world of search engine optimization (SEO), nothing rules supreme quite like the prospect of getting someone to link to your Web site. Once your site is properly optimized, you can attract niche traffic to your site and increase the amount of inbound links pointing in your direction. But how do you launch an SEO program that will actually produce results? continue »
By Dan Kenitz
SEO refers to search engine optimization, so usually it goes without saying that SEO work is aimed at making sure your site appears in prominent places within popular search engines. But when it comes to duplicate content, many people forget about SEO, and use the same content in several places because it’s easier than writing all new copy for every page or use it to cram more keywords into a site. But that can hurt your search engine rankings. continue »
By Tom Shivers
Cultivating online credibility requires currying favor with Google, which is best done by link-building. So let’s think: If your business and Web site were top of mind and authoritative, where would you expect to be listed or referenced on the Internet? Are your competitors referenced there already?
The most powerful and credible links on the Internet are placed by individuals who have influence over your online target audience. Often, these are bloggers, editors, industry experts – those with numerous social media followers. Wouldn’t it be good to have an industry influencer who likes you and promotes your stuff by mentioning your business to his or her vast audience? In many cases, that’s the magic touch a business needs to step up to the next level. continue »
By Dan Kenitz
The small businessman with a company to lead doesn’t have a lot of time for anything but core business functions — so it’s not uncommon to see old-fashioned entrepreneurs scoff at putting together an SEO strategy for their Web site. But what many entrepreneurs fail to see is that their Web site is more than a business card. It’s an interactive platform that allows you to interact with old and potentially new clients — if you know how to promote yourself well. continue »