By Winmark Business Solutions
Whether you need a confidentiality policy will depend upon what type of information you feel you need to protect. Some specific items that can be protected by a confidentiality clause or agreement are customer lists, trade secrets, inventions, discoveries, data, formulas, business methods, processes, machines, manufacturers and compositions. continue »
By Tinu AbayomiPaul
First, let’s define the term Explosive Results for our usage.
A standard social media campaign helps spread the word about you and encourages other people to as well.
An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.
When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »
By Tom Shivers
Can my site rank better with a keyword-rich domain name? Sure.
Can my site rank better without a keyword in the domain name at all? Absolutely.
I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. continue »
By Winmark Business Solutions
When purchasing office equipment, you’ll often have the option of purchasing a service contract on the new equipment. In fact, sellers will often go out of their way to try to get you to purchase a service contract. The main reason for this is that the profit margin on the service contract is often greater than the profit margin on the piece of equipment you’re purchasing. continue »
By Bill Platt
Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their Web site in order to rank well in Google. continue »
By Jason O’Connor
If your business Web site doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. continue »
By Winmark Business Solutions
Hiring someone is hard work — especially the first time. You’ll make mistakes. After you’ve made the hire and the employee has been oriented, it might be time to sit down and make some notes about what went right with your strategy and what went wrong. continue »
By Enzo F. Cesario
Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it’s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer. continue »
By Winmark Business Solutions
The Going Green movement has evolved into something more than reduce, reuse and recycle. Implementing environmental initiatives in your business can save money, increase efficiency, and may even qualify small business owners for tax credits. continue »
By Donna Gunter
About a year ago I fired Internet Explorer as my primary browser. Why? Because it crashed on me constantly and took forever at times to transition from one site to another. I’ve found the Firefox browser much more user friendly, especially given the number of plugins that have been developed for the browser. continue »