Business Resources
Social Media and Ecommerce
Ecommerce, Social Media MarketingBy Samantha Gluck
Social media platforms and ecommerce go together like cookies and milk. continue »
Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Samantha Gluck
Social media platforms and ecommerce go together like cookies and milk. continue »
By Samantha Gluck
Photographing products for your ecommerce site yourself saves money and gives you the most control over the outcome. continue »
By Joanna Fletcher
The popularity of using video on ecommerce sites has increased dramatically. continue »
By Simon Wright
The days when Web sites just acted as glorified online brochures are well and truly over. These days, if you aspire to being a successful business, you require a mechanism to take orders and receive payments via your Web site. continue »
By Melissa J Luther
For Internet users, trusting a Web site plays a big role in decisions about visiting or purchasing on the site. One thing that boosts trust in a site is the presence of a third party trust symbol. TRUSTe is one of the leading companies providing trust seals. continue »
By Monique Martin
If you’ve just set up your first ecommerce store, you’re probably chomping at the bit for the orders to start rolling in. But, if they do, are you ready? Shipping is one of the most important aspects of any ecommerce Web site. Making sure your product is shipped quickly, securely and for the lowest rate possible can make or break a business. Here are a few tips to help you start shipping like the big boys. continue »
By Melissa J Luther
Consumers are becoming more comfortable with online shopping, but are also still concerned with online security, and they have no problem aborting the buying process if they feel their personal information may be at risk. A recent poll of online shoppers by the National Cyber security Alliance (NCSA) found that when they abandoned a shopping cart, 63 percent of the time it was due to concerns about security. continue »
By Gail Seymour
If you are considering adding a shopping cart to your Web site but want to keep costs to a minimum, you might be considering using osCommerce. Here is a brief overview of the pros and cons to help you decide if osCommerce is for you: continue »
By Winmark Business Solutions
Some 98 percent of Internet shoppers leave ecommerce sites without buying. So to help refine search engine marketing plans and possibly recapture lost sales, Internet-savvy marketers are starting to use retargeting technology to pursue customers who have left their Web sites. continue »
By Winmark Business Solutions
People used to abandon online shopping carts because they didn’t understand how online stores and ecommerce works. Now, it’s because they do.
Despite ongoing efforts to streamline online purchasing processes, online retailers continue to experience staggering abandonment rates: studies estimate that 50 to 90 percent of all shopping cart purchases are abandoned midstream. continue »
