Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Winmark Business Solutions
No one likes waiting in line, and ecommerce is no exception. Express payment options from companies such as PayPal and Google provide online shoppers with what they’re looking for—a secure, hassle-free shopping experience. And they provide advantages to many online store merchants, too. continue »
By Joanna Fletcher
Although many people have successfully bought and sold items from Web sites such as Amazon or Ebay, there is still a hurdle for small businesspeople to overcome when selling online. Consumers need to trust that their personal information, especially credit card details, are in good hands, before they will even consider buying from someone they have never met. continue »
By Monique Martin
With so many options for selling your products online, deciding which is best can be overwhelming for any small business. Web sites like eBay, Etsy and Amazon offer lots of buyers, but which, if any, are right for your business? continue »
By Jen Brister
Almost every business today has its own Web site and your business should be no different. No matter how large or small the company, Web sites are a valuable resource for branding and getting you noticed. If you have a retail company that does not have a shopping area on your Web site, you are losing out on daily sales. Web site shopping carts operate 24 hours a day, 7 days a week and can sell items for you with little or no additional effort on your part. continue »
By Joyce Harrison
You may have a very small business but your Web site has to compete with the big guns. You have only a few seconds to make an impression with “window shoppers” who come to your home page. If your “storefront” doesn’t attract them, one click and you’ve lost potential sales.
Here are some tips for creating the ideal ecommerce home page. continue »
By Bruce Tyson
What good is selling without a way to get paid? A payment gateway is a vital link that enables online and traditional commerce using credit and debit cards. When a customer goes through checkout at a local store, the card swipes through the reader attached to the merchant’s payment gateway, sending a request for payment to the customer’s card issuer. If authorized, the payment transfers from the card to the merchant’s account. Without a payment gateway, customers must pay with cash, an option not available at an online store. continue »
By Janet Attard
More people than ever are shopping online, using their credit cards to buy everything from business and consumer products and services.
That’s great news for small and big ecommerce sites alike. More people using their credit cards to buy more gifts, should mean more profits for most online businesses if they aren’t victims of credit card fraud. continue »
By Hostway
Product descriptions are one of the most important parts of an ecommerce Web site. They can help you reach your two main business goals: To increase sales and decrease returns. Here are some tips to help you write product descriptions that sell. continue »
By Winmark Business Solutions
The typical credit card transaction begins when your customer hands you the credit card. What you do with the credit card depends upon the system you have in place. You will either manually imprint the card onto your paper draft, if you still use the older technology, or you’ll swipe the card through an electronic terminal, if you use the newer technology. continue »
By Hostway
If you’ve ever seen a minimum sale price for credit card purchases posted near a cash register, you know that accepting credit cards is expensive. With an ecommerce Web site, your business will suffer if you don’t accept credit card payments. Credit card companies know that you’ll gain more in sales by accepting their cards than you’ll lose in fees, so you can’t avoid them completely. But with some research, you can find the best deal for your business. continue »
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