Online Marketing

QR Codes and Mobile Technology

How to Build a Website, Mobile Marketing, Website Code

By Melissa J Luther

Have you seen those little square images, made up of more little squares, that have been showing up in magazines, newspapers and on Web sites? continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)

How to Track Online Brand Awareness

Facebook, Online Marketing, RSS Feeds, Search Engine Optimization, Social Media Marketing

By Jen Brister

Small companies need concrete ways to determine their progress toward business goals. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)

Time-based Banner Ads Part 2

Online Advertising

By Samantha Gluck

You have decided to try time-based banner ads. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.8/4 (4 votes cast)

Time-based Banner Ads Part 1

Online Advertising

By Samantha Gluck

Businesses of all sizes use Internet online advertising in the form of banner ads to promote their goods and services. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.8/4 (4 votes cast)

Lifecycle Marketing Series Part 5: Why It Works for Small Businesses

Email Marketing

By Buffy Cranford

When reviewing other marketing techniques, such as Batch and Blast, lifecycle marketing delivers exceptional results in the current, tech-savvy marketplace. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)

Lifecycle Marketing Series Part 4: Measuring Success

Email Marketing

By Buffy Cranford

Measuring the success or failure of a product’s lifecycle marketing program is more involved than running a few reports and glancing at revenue. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)

Lifecycle Marketing Series Part 3: Honing Your Message

Email Marketing

By Buffy Cranford

Nike shoes, Sony televisions and Swiss watches are examples of products with a steady customer lifecycle, whereas Converse shoes and Swatch watches wavered in popularity the last 30 years. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)

Lifecycle Marketing Series Part 2: Email Design Elements

Email Marketing

By Buffy Cranford

Up to $160 Cash Back. Step One: Open this email.

This promotional email from a popular cruise line provides an excellent example of successful email marketing. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.5/4 (2 votes cast)

Lifecycle Marketing Series Part 1: Getting Started

Email Marketing

By Buffy Cranford

As the number of technology-savvy consumers increases, product marketing has grown from television and print media to Internet and email-based lifecycle marketing campaigns. continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)

Affiliate Program Series Part 3: Bestsellers

Affiliate Marketing

By Meredith Barnhill

One of the first and most ubiquitous marketing affiliate programs was developed by Amazon.com continue »

VN:F [1.8.5_1061]
Rate this post:
Rating: 3.0/4 (1 vote cast)