By Melissa J Luther
Have you seen those little square images, made up of more little squares, that have been showing up in magazines, newspapers and on Web sites? continue »
By Jen Brister
Small companies need concrete ways to determine their progress toward business goals. continue »
By Samantha Gluck
You have decided to try time-based banner ads. continue »
By Samantha Gluck
Businesses of all sizes use Internet online advertising in the form of banner ads to promote their goods and services. continue »
By Buffy Cranford
When reviewing other marketing techniques, such as Batch and Blast, lifecycle marketing delivers exceptional results in the current, tech-savvy marketplace. continue »
By Buffy Cranford
Measuring the success or failure of a product’s lifecycle marketing program is more involved than running a few reports and glancing at revenue. continue »
By Buffy Cranford
Nike shoes, Sony televisions and Swiss watches are examples of products with a steady customer lifecycle, whereas Converse shoes and Swatch watches wavered in popularity the last 30 years. continue »
By Buffy Cranford
This promotional email from a popular cruise line provides an excellent example of successful email marketing. continue »
By Buffy Cranford
As the number of technology-savvy consumers increases, product marketing has grown from television and print media to Internet and email-based lifecycle marketing campaigns. continue »
By Meredith Barnhill
One of the first and most ubiquitous marketing affiliate programs was developed by Amazon.com continue »
