Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Buffy Cranford
When reviewing other marketing techniques, such as Batch and Blast, lifecycle marketing delivers exceptional results in the current, tech-savvy marketplace. continue »
By Buffy Cranford
Measuring the success or failure of a product’s lifecycle marketing program is more involved than running a few reports and glancing at revenue. continue »
By Buffy Cranford
Nike shoes, Sony televisions and Swiss watches are examples of products with a steady customer lifecycle, whereas Converse shoes and Swatch watches wavered in popularity the last 30 years. continue »
By Buffy Cranford
This promotional email from a popular cruise line provides an excellent example of successful email marketing. continue »
By Buffy Cranford
As the number of technology-savvy consumers increases, product marketing has grown from television and print media to Internet and email-based lifecycle marketing campaigns. continue »
By Jen Brister
With the rising popularity of social networking sites, many small business owners are wondering if email marketing is dead. Most businesses that are Internet savvy already have a large list of client emails that they can use to promote new products, offer discounts and encourage purchases. However, many of those same businesses are wondering if they should be concentrating their marketing efforts on social networking. continue »
By Samantha Gluck
Lifecycle email marketing involves promoting meaningful and relevant communication with customers throughout the business relationship cycle. Different from the old-fashioned methods known as “batch and blast,” lifecycle email marketing takes a more modern and methodical approach to allow you to become more personal with your customers. continue »
By Jen Brister
When you own a small business, one of the most profitable and cost effective forms of marketing that you can engage in is email marketing. Email marketing allows you to send out letters to clients who already have a reputation of buying. You can send out these notes with the click of a button and you may get hundreds of dollars in sales in return. continue »
By Monique Martin
Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call to action are meaningless if people aren’t even getting your emails. There are a few things you can do to reduce your bounce rate. continue »
By Meredith Barnhill
When an email “bounces,” it hasn’t been delivered to its recipient for some reason. This could be due to a recipient’s full mailbox or server error on either side. Though it may make sense to remove all addresses that bounce from your email marketing lists, there are certain situations where you would want to keep them. continue »
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