Business Resources
Time-based Banner Ads Part 2
Online AdvertisingBy Samantha Gluck
You have decided to try time-based banner ads. continue »
Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Samantha Gluck
You have decided to try time-based banner ads. continue »
By Samantha Gluck
Businesses of all sizes use Internet online advertising in the form of banner ads to promote their goods and services. continue »
By Winmark Business Solutions
The prevalence of display banners and text ads has made all but the most annoying online ads nearly transparent to online users. To stand out from the crowd, some marketers are turning to a simple, relevant and transparent advertising format: the text link. continue »
By David Hurley
While it is important to get your pay per click (PPC) ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked. continue »
By Winmark Business Solutions
Display ads were once the most popular form of advertising on the Internet. In recent years, however, text ads, driven by search engine marketing, have become more popular. The effectiveness of banner ads relies on volume because click-thru rates are very low, averaging 0.5 percent. This means for each thousand display ads purchased, you can expect five click-thrus. continue »
By Melissa J Luther
In early April 2010, Apple announced its newest “product,” the iAd. As with everything Apple, speculation ran rampant for weeks before the unveiling. What would it be? How would it work? Would it finally knock Google out of its dominant position in online advertising?
Unfortunately, the details are still sketchy and, since the service doesn’t launch until June, it will be a while before we can gauge the true impact. continue »
By Winmark Business Solutions
Text ads are the most popular format for Internet advertising. They are easy-to-create, offer good click-thru rates and contribute to your company’s unaided brand awareness. Although less immediate than click-thrus, unaided brand awareness is important to marketers because it contributes to future sales when Web surfers remember their ads. continue »
By Winmark Business Solutions
Online advertising is the closest thing on the Internet to traditional advertising. It differs from search engine marketing (SEM) by the way it targets prospects. SEM targets prospects based on keywords. By contrast, online advertising targets prospects by behavior and demographics. continue »
By Winmark Business Solutions
Since there are millions of Web sites available for online advertising, one of the most convenient and efficient ways to purchase ads is to use an ad network, which sells advertising on behalf of hundreds or thousands of participating Web sites. continue »
By Janet Attard
Know What Your Customer Expects
Knowing demographic information about your customer is only half of the battle. The other half is to determine how they typically learn about this product or service and what motivates them to buy. continue »
