By Samantha Gluck
Social networking sites such as Facebook, Twitter, LinkedIn, and YouTube provide inexpensive, but effective, ways for businesses to market their products and services. continue »
By Monique Martin
The traditional TV advertising model is expensive and increasingly ineffective. While the bulk of ad revenue still flows through TV, changes in the landscape are making it more difficult than ever. The explosion of channel options and the increase in DVR usage are complicating and diffusing the effectiveness of old school TV advertising. Sure, the big boys still use it for branding, but what can a smaller business do? Enter IPTV. continue »
By Monique Martin
Take your favorite TV shows, a 42-inch plasma HDTV and marry them with Google’s Android operating system plus Chrome browser, and you have Google TV. Slated for release in the fall of 2010, Google TV promises to take IPTV to the next level with a truly integrated television watching and Internet surfing experience. continue »
By Monique Martin
Television’s changing. Again. At least, the way TV content is delivered into your home is changing. IPTV is the latest system to shake up the TV landscape. Internet Protocol Television (IPTV) uses Internet Protocols, the same packet delivery system you use to view websites and send emails, to deliver high-quality television to your home. If you’ve watched a streamed TV show on your computer, you’ve seen firsthand the power of IPTV. continue »
By Melissa J Luther
Web visitors love video, but they get frustrated quickly by slow-loading video or video that starts and stops as playback catches up with the downloaded portion of the file. While some visitors will put up with a little inconvenience for content they really want to see, if your site provides a consistently poor video experience, viewers will leave and not return. continue »
By Melissa J Luther
At one time, Webmasters were advised to limit the amount of video on a Web site. Internet connections were slow and unreliable, and most visitors didn’t want to wait for the file to download. Today, video is hot, Internet connections are mostly high-speed, and most Web sites can benefit from the use of at least some video. continue »
By Melissa J Luther
Video Web sites are popular because people like watching video better than reading text, especially on a computer screen. There are multitudes of video hosting sites that will allow you to upload your videos to share. You can even create your own “channel” on some of those sites. Many small businesses use these sites to share recorded webinars and advertising messages. continue »
By Monique Martin
Your inbox is probably full of them — the latest viral video sensations from YouTube. From piano playing cats to unfortunately placed piñata bats, silly videos have become big business. David After Dentist, a video of the funny, sometimes incoherent ramblings of an anesthetized little boy has been viewed over 58 million times, earned over $40,000 and started a family business. continue »
By CC Pearce
With millions of users, seemingly infinite content, and a blend of professional and amateur video, it’s no wonder why YouTube has become the phenomenon that it is. From mega-studio music videos to silly stunts on webcams, YouTube has hosted a plethora of viral videos. When you look at the most watched videos, it’s clear that people visit YouTube to be entertained. As an owner, consider how you might make an entertaining video to draw attention to your business. continue »
By Monique Martin
With over 16 million visitors a day, no business, big or small, can afford to ignore YouTube. Behind only Google and Facebook, YouTube is third most popular site in the world. And, it’s a goldmine for the marketing savvy. Creating a quality instructional video is a simple and effective way to generate traffic and increase your brand awareness. continue »
