By Joanna Fletcher
In 2007, Google began returning search results from all Web sources including images, news, products and videos. So began the era of video tagging to ensure that video content is included in search engine results just like traditional Web pages. continue »
By Meredith Barnhill
HTML5 (HyperText Markup Language) is the next version of the language used most commonly to create Web pages and content on the Internet. One of the biggest changes in this version is how the code will handle playing video and audio elements on a Web site. By adding a new standardized video tag to the language, videos can be embedded in the same way as images on a page and controls and sizing can be customized without the need for another company’s plug-in like QuickTime or Flash. continue »
By Joanna Fletcher
HTML5 makes wonderful sense on paper; one tool to do every Internet job. As the original basic language of the Internet, HTML has the great advantage of longevity and simplicity. The newest version of HTML offers true video playback and animation functionality, without the need for a third-party piece of software which “plugs in” to the HTML code. continue »
By Jay Allyson
Nearly all Internet marketing professionals use video as one of the core methods for marketing their business. These 10 tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time.
Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle. continue »
By Meredith Barnhill
You’d be hard-pressed to find someone who doesn’t watch videos online today. Users can access videos everywhere: on desktops, laptops and even mobile phones. Fortunately, video production has gotten easier and cheaper over the past few years, and businesses are using this new medium as an affordable way to reach a wider client base. To get the best product for the price, consider equipment needs, editing software and hosting solutions. continue »
By Monique Martin
No small business can afford to ignore YouTube. It’s the second largest search engine in the world and getting your business videos highly ranked is a key element in any successful marketing strategy. Competing for keyword rankings on YouTube takes more than your typical SEO. continue »
By Lynn Jordan
Some business owners think of YouTube as a place where people put up ridiculous videos of their kids and pets. Even Internet savvy business owners may wonder if YouTube is worth your time. The answer is a resounding YES. It doesn’t matter if your business is on line or off line. You will still benefit. continue »
By Joyce V Harrison
If you’re a small business, making a video for your Web site or YouTube can help sell your product or service. It’s smart to start with a script. One option is to hire a writer locally or from such Web sites as elance.com and guru.com. But if your resources are limited, you can consider the DIY route. But how do you write an online video script yourself? Here’s a guide to help you prepare. continue »
By Jennifer Brister
As many small companies are finding out, commercial Web sites are useless without traffic. Your company Web site may be the shiniest on the block, but if no one can find it, it’s not going to help create profit or publicity for your brand. If your competition is large, you may be wondering how to get targeted users to your Web site. There are several methods you can use, but one of the most effective is creating YouTube videos that are related to your niche. continue »
By Hostway
Adding a video to your Web site is a great way to introduce your brand, demonstrate your product or comment on an industry trend. Read on to learn what you need to create your video, convert it to the Flash video format and add it to your Web site. continue »
