Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Samantha Gluck
Social networking sites such as Facebook, Twitter, LinkedIn, and YouTube provide inexpensive, but effective, ways for businesses to market their products and services. continue »
By Monique Martin
Your inbox is probably full of them — the latest viral video sensations from YouTube. From piano playing cats to unfortunately placed piñata bats, silly videos have become big business. David After Dentist, a video of the funny, sometimes incoherent ramblings of an anesthetized little boy has been viewed over 58 million times, earned over $40,000 and started a family business. continue »
By CC Pearce
With millions of users, seemingly infinite content, and a blend of professional and amateur video, it’s no wonder why YouTube has become the phenomenon that it is. From mega-studio music videos to silly stunts on webcams, YouTube has hosted a plethora of viral videos. When you look at the most watched videos, it’s clear that people visit YouTube to be entertained. As an owner, consider how you might make an entertaining video to draw attention to your business. continue »
By Monique Martin
No small business can afford to ignore YouTube. It’s the second largest search engine in the world and getting your business videos highly ranked is a key element in any successful marketing strategy. Competing for keyword rankings on YouTube takes more than your typical SEO. continue »
By Lynn Jordan
Some business owners think of YouTube as a place where people put up ridiculous videos of their kids and pets. Even Internet savvy business owners may wonder if YouTube is worth your time. The answer is a resounding YES. It doesn’t matter if your business is on line or off line. You will still benefit. continue »
By Jennifer Brister
As many small companies are finding out, commercial Web sites are useless without traffic. Your company Web site may be the shiniest on the block, but if no one can find it, it’s not going to help create profit or publicity for your brand. If your competition is large, you may be wondering how to get targeted users to your Web site. There are several methods you can use, but one of the most effective is creating YouTube videos that are related to your niche. continue »
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