By Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
By Hostway
As a small business, it’s important to have contact with your customers. But some phone calls could easily be handled by your Web site—saving time for you and your customers. Here are some ideas for how to tweak your Web site to handle some routine calls. continue »
By Hostway
It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »
By Ron Knight
Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign. continue »
By Hostway
As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »
By Titus Hoskins
After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google. continue »
By Karon Thackston
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.
There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy. continue »
By Jeremy Gislason
The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate products, or click on ads that you recommend. continue »
By Hostway
If you’re like most businesses, you know that customer retention is important, but you just haven’t found the time to create and implement a strategy. You can bet that your customers are comparison shopping online, but even small efforts can make a big difference when customers are weighing you against your competitors. Here are some simple ideas you can use to start a customer retention plan for your online business. continue »
By Hostway
Using syndicated content on your Web site can be a great deal, especially if it’s free. You get high-quality content, update your Web site often and enhance your site’s value to visitors. But of course, there’s a catch. continue »