By Hostway

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list. continue »

By Winmark Business Solutions

Whether you need a confidentiality policy will depend upon what type of information you feel you need to protect. Some specific items that can be protected by a confidentiality clause or agreement are customer lists, trade secrets, inventions, discoveries, data, formulas, business methods, processes, machines, manufacturers and compositions. continue »

By Hostway

Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »

By Winmark Business Solutions

A noncompete agreement is either a separate agreement or a clause in an employment contract that prohibits an employee from working in a related business in your area for a certain length of time. Noncompete agreements are used to prevent an employee from using your business’s confidential information. continue »

By Hostway

Your brand is more than your logo and color palette. It’s what customers and potential customers think of you. For decades, if not centuries, businesses have worked to create positive associations with their logos, products and all other customer touch-points. continue »

By Winmark Business Solutions

When purchasing office equipment, you’ll often have the option of purchasing a service contract on the new equipment. In fact, sellers will often go out of their way to try to get you to purchase a service contract. The main reason for this is that the profit margin on the service contract is often greater than the profit margin on the piece of equipment you’re purchasing. continue »

By Winmark Business Solutions

Your business may have already been impacted by the spring and summer outbreaks of 2009 H1N1 influenza. The CDC anticipates more communities may be affected and/or more severely affected this fall and winter than were in the spring and summer of 2009. The health of employees during an outbreak such as H1N1 influenza plays a critical role in the continued operations of your business. It is vital you keep yourself and your employees healthy in order to maintain business operations. continue »

By Hostway

Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world? continue »

By Winmark Business Solutions

Hiring someone is hard work — especially the first time. You’ll make mistakes. After you’ve made the hire and the employee has been oriented, it might be time to sit down and make some notes about what went right with your strategy and what went wrong. continue »

By Hostway

A dedicated server is an Internet-connected computer devoted entirely to one customer. As your Web site grows, you may begin to wonder whether you need a dedicated server. There isn’t a single indicator that your Web site and/or you are ready for a dedicated server. Often several factors drive the decision to move to a dedicated server. continue »