By Hostway

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list. continue »

By Hostway

Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world? continue »

By Winmark Business Solutions

If you’re starting a business for the first time, you’re facing a challenge because you don’t have an established track record on which to rely. You do not have a history of operations, profitable or otherwise, and searching for help can be exhausting. However, there are several resources and organizations dedicated to helping women-owned businesses get started and grow successfully. continue »

By Hostway

When you’re the boss, getting motivated and quickly seeing how more customers can increase your profits isn’t hard. Think big, just make sure your expectations can be met. It’s a lot easier to feel good about a 2 percent increase if your initial goal isn’t to double your revenue. continue »

By Angela Hribar

Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »

By Winmark Business Solutions

For many small companies, the secret of continued business success in competing against larger companies is to do everything a little bit better than the competition. continue »

By Kelley Robertson

When you make contact with a new prospect—either by telephone or in a face-to-face meeting—you have an extremely short window of time to connect with them. If you fail to achieve this, they will quickly tune you out. Here are several things you can do to lose your prospect’s attention in the first five seconds of the conversation: continue »

By Hostway

If the recession has you wondering where all the customers have gone, you only need to turn on your computer to find the answer. A March 2009 economic report from Pricegrabber.com shows that online consumers are spending more time searching the Internet for a deal. continue »