Web Resources | Everything you need to know to succeed online

By Beth Hrusch

Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of thousands of dollars in revenue each year, with figures for large corporations typically much higher. continue »

By Simon Wright

There are almost as many new blogs created every second as there are babies born around the world, with the relative stats being four babies per second versus two blogs per second.

I mention this not just because these are mind-blowing stats, but also because many people view their blogs as being like their babies. They are their pride and joy, their passion, and they hope to see their blogs grow up and become hugely successful. And, for many, linkbacks (trackback links and pingbacks) are regarded as essential to ensure this success. continue »

By Hostway

You already know that having a business blog is an excellent marketing opportunity. Blogs allow you to establish yourself as an expert, increase your business’s visibility on search engines and give your business a marketing boost. But to make your blog as effective as possible, be sure to include these essential elements. continue »

By Hostway

If you mention other blogs in your posts, you have a great opportunity to get noticed (and linked to) by the other blogger. All you have to do is include a trackback link to other blogs’ posts in your post, and a notification will be sent to the writers showing your link. It’s sure to get their attention and maybe move them to consider linking back to you in return. continue »

By Jason O’Connor

If your business Web site doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. continue »

By Hostway

There are many reasons to write a blog: to share your experiences, offer support to others facing the challenges you face, drive traffic to your business or to build a personal brand. But what about turning your blog into your business? continue »

By Hostway

WordPress is one of the most commonly used blogging tools on the Web today. It’s a powerful , open source publishing platform with an administrative interface that doesn’t require a lot of experience to use—making it one of the more attractive blogging options on the market. continue »

More people than ever are reading blogs. According to a 2007 eMarketer study, 94 million people— half of all Internet users — read at least one blog post a month. The company forecasts that 105 million people will read at least one blog post per month in 2008, and by 2012, that number will jump to 145 million people, or 67 percent of all Internet users. continue »

If done right, a blog is the perfect place to learn interesting things in an entertaining way. Read on for 10 tips on writing a blog that people will want to read regularly. continue »

It seems like everyone has a blog these days. Blogs have become more than just diary entries with personal thoughts; they give your business a personal voice and open the lines of communication with customers. continue »